How to Use Snapchat for Marketing — Step Three

Using Photos from your Library

When we first began using Snapchat in our social media marketing strategy we began cataloging the things we discovered so that we could share our knowledge and offer tips and techniques to businesses that wish to add Snapchat to their social media repertoire.

See Step One — The Basics — and Step Two — A Guide to Snapchat’s Many Editing Tools— for more information.

This is step three and our original plan was to share how to use already existing photos  — In the beginning of July 2016 there was not a built in feature that allowed for that and there were several work arounds. By the end of July 2016 Snapchat implemented Memories.

Memories allows you to access your photo library on your phone and Snap photos that you have saved.  This is especially good for business marketing because you can create perfect photos and/or videos and Snap them to your story for your friends to see.

To access your camera roll and Memories from Snapchat’s main screen— swipe up. You will see two categories. Snaps and Camera Roll. Snaps stores your Snaps that you have taken with Snapchat, that way you can share them again later. Camera Roll accesses your photo library on your phone.

Tap on the Camera Roll category and you will see your photos and videos. If you wish to edit a photo with Snapchat’s fun filters just tap and hold the photo then touch the pencil icon. There are some new editing tools in addition to the ones we covered in the last Snapchat Blog. One looks like a paintbrush and brings up a variety of filters that add an artistic flair (similar to the filters on Prisma). The other looks like scissors and allows you to use your finger to ‘cut’ out a portion of your image and make a sticker! The sticker gets saved to your Stickers and can be used on other Snaps at a later date. Once you have an image you want to share tap the arrow and send it to ‘My Story.’

Memories adds a time to the top left of photos that you snap (for example: taken 2 weeks ago). The date is acquired from the data attached to the photo — the date you took the photo, or that the photo was added to your library. This lets friends know the photo is not from RIGHT NOW the way Snapchat was originally designed.

Another fun feature in Memories is Stories. Stories allows you to connect multiple photos into one Snap.

To make a story first take a few snaps. After you take each one tap the save button and close the photo. Find the photo on your camera roll (inside Snapchat), tap it and swipe down to see the editing tools and a menu. Tap the menu on the top left and choose ‘Create a Story from this Photo’. Then tap the photos you wish to add to your Story.

Return to the menu by tapping the back arrow and you will see your Story in a new category called Stories. The Snap will cycle through your pictures. Tap the Snap and hit Edit & Send. Tap the blue circle with the right arrow to send the Snap collection to your public MyStory or to friends.

You can also give a New Name to your Story by tapping and holding it and choosing Name Story from the upper left menu.

Make your Stories fun! Use all the editing tools on each photo in your story and share your creativity with the world.

Do you have any tips for using Memories and Stories on Snapchat? Let us know in the comments, and be sure to Friend us. Happy Snapping!

Continue Reading...

A Look Forward — Trends to expect in 2017

As we look forward to the year ahead it is important we stay on top of the upcoming trends in marketing, technology, travel and industry related topics. We have curated a small sample of some of the trends that are going to be the most relevant and exciting for 2017. We suggest jumping on and riding these trends — the best benefits befall those who hop on before everyone else joins the bandwagon. Take a look and see what trends might help you to improve and market your business in 2017.

Marketing

Augmented reality

Apps like Pokemon Go have taken the world by storm, and as technology advances so do the possibilities. Augmented reality (AR) is a mix between the physical world and the virtual. Some great examples of this technology include an app to find your car, a Star Chart app and Wallame (an app that lets you leave messages —in real locations— that can only be retrieved with the Wallame app). How can you use AR in your business? Click here for some more inspiration.

Virtual reality

Virtual Reality (VR) is still THE up and coming technology. From Hollywood VR films or walking on the moon to designing your home from the ground up or just plain ol’ gaming —the technology is moving forward daily. I predict we see some wonderful things in 2017. Here are some creative virtual reality uses. Tilt Brush | Magic Leap | mbryonic

360° video

360° video continues to captivate the masses. With Facebook and YouTube implementing 360°, don’t be surprised if you see more and more immersive videos. Check out this video of Sea TREK from Dive Busselton Jetty Australia. Want to try your own? Click here to learn more.

Live Streaming Video

Facebook Live has been on the rise. People enjoy the authentic and personal experiences that are shared as they actually happen. One of our favorites is Chewbacca Mom. In what ways could live streaming video connect your business to customers? Here are some more creative marketing techniques used on Facebook Live.

Snapchat 

The young millennial and generation ‘X’ demographics have flocked to Snapchat. As the social media outlet grows, so does the potential to reach a younger audience. Check out these guides ( Step One | Step Two ) to Snapchat for business and see if you can snap up some new customers.

Wearables 

Princess cruises’ wearable — Ocean Medallion

Ocean medallions are wristbands that allow you access to a digital concierge where you can book tours and find directions. They also act as a key to open your stateroom door and a way to pay for your purchases without any cash, card or paper. Additionally the ocean medallion can locate friends and family onboard the ship and allow for interactive entertainment. Think of the advertising and sell point possibilities!

Snapchat spectacles

Snapchat spectacles are video enabled sunglasses that link to your Snapchat account, enabling snappers to capture moments as they see them. Keep an eye out; they are only available temporarily at pop up vending machines in various random locations, but they are sure to be a hit!

Travel

Travel is constantly evolving and being redefined. Instead of souvenirs and traditional tours, modern day travelers seek authentic experiences that let them feel what it’s like to be a local. They’re attracted to tours and interactions that enrich their perspective on people, culture, and the local environment, while creating unique and lasting memories.

Value and experience trump price — people want superb customer service that is personalized and genuine.

Ecotourism

Ecotourism continues to rise as people become more aware of their impact on the environment, and more interested in understanding natural environments, local cultures and sustainability. Education through entertainment is an intangible commodity that drives the current travelers as they plan their vacation experiences.

Airbnb 

Airbnb offers travelers unique insights into the places they visit. From finding out the best restaurants and local events from Airbnb hosts, to choosing to stay in artist lofts or castles — you can be certain Airbnb is on target for this year’s travelers. And soon, the Airbnb Trip App will let you browse and book locally curated activities and experiences. Sign up for the mailing list to find out when the app becomes available and see if you can offer your own local experiences on the new Airbnb Trips App.

Cruises

2017 will see many new ships introduced and refurbished liners reopened. The number of cruisers this year will be expanding to include many more Millennials and Generation Xers. Travel agents will see an uptick in customers as consumers look for curated vacations with little or no hassle. Private islands will continue to captivate cruisers, and foodies remain important as celebrity chefs and fine dining experiences are top selling points. Expedition cruises, river cruises and pop culture theme cruises round out the top cruise industry predictions for 2017.

2017 promises many more trends on the horizon. We hope that you will look into the relevant topics and apply them to your business as soon as possible to take advantage of being ‘ahead of the game.’  Do you know of any trends that are up and coming? Please share them in the comments below.

Continue Reading...

Sub Sea Systems 2017 Goals

Every New Year is a new chance to grow and change. This year Sub Sea Systems has its eyes set on some pretty significant goals — goals that will help our business grow, our employees be more productive and our operators be more successful.

As president and CEO of Sub Sea Systems — Jim Mayfield — frequently says: “We are a marketing and manufacturing company.” Our marketing efforts raise brand awareness, draw new business and attract potential guests, and our manufacturing expertise helps us provide top-level products and ongoing support to our operators around the world.

2017 Marketing Goals

• Expand our marketing budget
• Partner with travel blog influencers
• Increase visual Social Media posts
• Develop twice monthly YouTube Channel videos
• Attend more tradeshows
• Highlight operators in our blog

Additionally, we would like to encourage our operators to check into marketing tools that are going to be important in 2017.

• Trip Advisor/ Viator & the “Book Now” button
• Google AMP/ Mobile friendliness
• Email Collection/ marketing

Up and coming Goals for 2017

• Complete the 1st Aquaticar™
• Upgrade, modernize and improve our in-house databases
• Complete NEW SeaTREK Manuals
• Launch Sea TREK Retail Store
• Update and expand marketing materials available on the web

And a little sillier

• Utilize sit down /stand up desks — stand more
• Share healthier snacks
• Dance everyday at 3 o’clock
• And continue wearing bright, happy smiles…

Do you have goals that you’d like to share? Please leave them in the comments below. And visit our websites: Sub Sea Systems | Sea TREK | ClearLounge | FunCat and Aquaticar to learn more.

Continue Reading...

2016 — Sub Sea Systems Year in Numbers

Visit Sub Sea Systems and Reef Alliance to learn more. Happy New Year!

Continue Reading...

5 Holiday Cocktails from Around the World

The holiday season is upon us! In the midst of all the frantic decorating, gift exchanges, Christmas luncheons and baking you may want to have a cocktail… or 3.

Perfect to serve yourself while you wrap presents or to prepare for your friends and family at a Christmas party– these holiday cocktails are inspired by regional alcoholic beverages that originate in locations around the world where we offer SeaTREK.

Warm Apple Pimms

Pimms No. 1 is a gin-based liquor invented in the U.K. in 1859. Only a few people know the exact ingredients, but we do know it includes gin, fruit juices and spices.  This warm spiced drink is sure to bring color to your cheeks and help you relax after a day of Christmas shopping in the cold.

Ingredients

• 1 Orange
• 1 Cinnamon Stick
• 16 oz Apple Juice
• 2 oz Dark Rum
• 3 oz Pimms

Pour apple juice, orange slices and a cinnamon stick into a pot and heat until warm, add Pimms and Rum… Enjoy!

Use heatproof glasses
Serves 2 (large servings)

Saint Nickarita

Tequila is a well-known alcohol that originates in Mexico and is made from the blue agave plant. True tequila is only created in a few places in Mexico. This drink is bound to add a little cheer to your festivities.

Ingredients

• 1 ½ oz Tequila
• ½ oz Cranberry juice
• 1 oz Orange Liqueur
• 1 oz Lime Juice
• 1 oz Club Soda
• Fresh Cranberries and Lime Wedges
• Salt

Use a lime wedge to wet the edges of a margarita glass. Turn the glass upside down and dip in a shallow dish of salt. Add ice to the glass.

Combine Tequila, juices and liqueur in a cocktail shaker. Pour over ice. Add a splash of club soda and garnish with lime wedges and cranberries. Cheers to Saint Nick!

Bourbon Hot Chocolate

Bourbon is an American whisky that has been distilled since the 18th century. Made from a mixture of corn, rye, wheat and/or malted barley — bourbon is closely associated with Kentucky and the southern U.S.. Who doesn’t love a warm mug of hot chocolate with a little kick?

Ingredients

• ½ Cup Unsweetened Cocoa Powder
• ½ Cup Sugar
• dash Salt
• 1/3 Cup Boiling Water
• 3 ½ Cups Milk
• 1 teaspoon Vanilla
• 2 Tablespoons Half and Half
• 4 oz Bourbon
• 1 Cup Mini Marshmallows

In a saucepan mix together cocoa powder, sugar and salt. Pour in boiling water and stir until smooth. Stir in milk and heat on medium. Stir occasionally heating until warm. Remove from heat and stir in vanilla, half and half and bourbon. Serve in mugs and garnish with marshmallows.

Serves 4

Christmas Sangria

Sangria is a traditional Spanish drink that combines wine with juice, fruit, and sometimes brandy. A perfect party punch, Sangria is also beautiful and adds color to any holiday display. Sipping this sweet concoction at a Christmas party will lift your spirits and tantalize your taste buds.

Ingredients

• 1 Bottle Red Wine
• 2 Cups Pomegranate Juice
• ½ Cup Apple Cider
• ½ Cup Brandy
• ¼ Cup Honey
• Pomegranate Seeds
• 1 Cup Cranberries
• 1 Sliced Green Apple

Add fruit to a glass pitcher. In a Large Mixing bowl stir together wine, juice, cider, brandy and honey. Pour the liquid over the fruit and refrigerate for 8 or more hours— 24 hours would be better. Pour everyone a large glass and enjoy the “fruits” of your labor!

Bundaberg Rum Ball Old Fashioned

Bundaberg rum has been distilled in Australia for over 125 years. An iconic and legendary brand — Bundaberg rum will make an excellent Old Fashioned for the classy drinkers in your life.

Ingredients

• 4 oz Bundaberg Rum Black Aged 12 Years
• 4 Teaspoons Monin Coconut Syrup
• 6 Dashes Angostura bitters
• Grated chocolate
• Ice
• Orange peel for garnish

Pour rum in a mixing glass. Add ice, coconut syrup, bitters and stir. Strain evenly into 2 tumblers containing one large ice cube each. Garnish with orange peel and sprinkle grated chocolate on top. Raise your glass to the holidays and take a little time to relax before all the carefully wrapped packages are ripped open and pretty presents translate to smiling faces.

Cheers!

Do you know any regional holiday cocktail recipes? Share in the comments!

Continue Reading...

How to Celebrate the REAL Magic of the Holiday Season

The smell of turkey and stuffing wafts through the air, kids dressed up in their Sunday best eat black olives off the tips of their fingers, a football game on the TV is the background noise to the chatter of family and the laughter of children. A warm fire crackles in the fireplace and the table is arranged with the good china and linen napkins. After all of the anticipation for this day and all the good it brings, it is important to remember to be thankful for the things you have — from family and food, to health and home.

Our appreciation for an abundance of food, family, warmth and laughter is made even greater when we consider those less fortunate. The holiday season always reveals generous hearts. From canned food drives and holiday meals at homeless shelters, to monetary donations and toys for tots — this is a time of year that people not only celebrate and give thanks for what they have, they also reach out to those in need. The spirit of giving and kindness warms the hearts of all involved.



This year Sub Sea Systems is participating in the “Warm the Homeless Drive” sponsored by one of our freight and logistics providers, AIT. Last year we participated by donating gently used coats and sweatshirts, and through the combined efforts of AIT and their clients, 250 coats were given to the homeless in Sacramento, California. This year, AIT is collecting new and gently used blankets and tarps. “The tarps provide some form of protection from the cold, wet ground,” explained Josh (our AIT representative).

There are many other ways to help those in need. From small, local efforts to large-scale operations — you can be sure to find a way to give back.

We have rounded up a few organizations you may be interested in, but you can always reach out to your local schools, shelters, churches and food banks to find out ways you can support your community.

Toys for Tots 

The Toys for Tots Program, established by the U. S. Marine Corps Reserve, collects new, unwrapped toys. The toys are given to less fortunate children for Christmas to deliver a message of hope.

Operation Homefront

In collaboration with the Dollar Tree, Operation Homefront collects toys, gift cards and other items and gives them to military kids to show our nation’s appreciation and support for our military families.

Feeding America

Food banks provide food for families in need all year round. You can find canned food drives during the holidays or you can organize your own event.

Save the Children

From school supplies, medicine and mosquito nets, to funding education, or providing families with goats and chickens; Save the Children wants to give every child a chance.

Whatever you choose to do — pay for someone’s coffee behind you, donate blood, or serve the homeless a holiday meal — spreading cheer and giving back is what makes the holiday season so special.

And while children anticipate the turkey and pie, Christmas stockings and pretty packages — while they write letters to tell Santa what they want and they imagine what they might be opening on Christmas morning —it is important that the real magic — appreciation for what they have, compassion for those who have not and the desire to help those in need — are qualities that are demonstrated and nurtured.

We have created a printable Thanksgiving placemat that will help kids think about what they have to be grateful for and what they can do to help others in need — while they color the fun illustrations and enjoy their holiday meal.

Click the image below to download the printable file (prints at 11x17)

Happy Thanksgiving!

Continue Reading...

Black Friday Finds for Everyone on your list

As Thanksgiving rapidly approaches and we plan our decorations and seating arrangements, decide between ham and turkey (or both), and scour the internet for recipe ideas — we are all aware, in the back of our minds, that Christmas is creeping up. What does this mean? Shopping, Christmas lights, shopping, Christmas parties, shopping, Christmas trees, shopping, baking, shopping, wrapping, decorating, crafting and did I mention shopping? We all know it will be a busy and expensive lead up to the big day, but fortunately another ‘holiday’ happens the day after Thanksgiving— you guessed it: Black Friday!

Traditionally an American holiday, Black Friday has begun to infiltrate other countries seeking to reach an American audience. Black Friday is the day after Thanksgiving; every year retailers stock their shelves with electronics, appliances, toys & gift baskets and they offer incredible discounts! Many people plan their Christmas shopping around Black Friday — circling ads and waiting at the doors for stores to open. If you do it right, you can save a lot of money!

There is excellent Black Friday specials planned across the board. From huge sales at major retailers to impressive discounts offered at small local boutiques, you will be sure to find the perfect gifts for your friends and family (and maybe even something for yourself)!

Here are our Top Finds for Black Friday

For the Cook:

Kitchen Aid Stand Mixer
Kohls $199 and $45 Kohls cash


For the Gamer:

Xbox One S budle with Minecraft Game
Target $249.99 and a $40 Target Card


For the Kiddos:

Hatchimals
Walmart $48.88 — only available on black Friday online or at door 6pm Thursday. Hatchimals are sold out everywhere and they retail for $250.00!


For the Photographer:

Any GoPro items
10% off through Sub Sea Systems — must receive an email order between 12am and 12pm Pacific Standard Time Friday November 25th —Email keenan@subseasystems.com


For the Leisure Seeker:

FunCat
10% off any kit or item — must receive an email order between 12am and 12pm Pacific Standard Time Friday November 25th — Email keenan@subseasystems.com


For the Adventurer:

Sea TREK Adventure
Deals available at:

Miami Seaquarium
Sea Trek Reef Encounter — 2 for 99$

SeaLife Park Hawaii
Shark TREK — $69.99 (includes park admission)

Xcaret
Sea TREK — Xcaret total (Admission+buffet+Sea TREK) $151.20
Also, sign-up to be the first to receive black Friday deals

Xel-Ha
Sea TREK — Xel-Ha total (Admission+buffet+Sea TREK) $116.10
Also, sign-up to be the first to receive black Friday deals


Have any great deals you want to share? Add in the comments below!

Continue Reading...