Sub Sea Systems — Our World is a blog dedicated to the unique experiences of Sub Sea Systems — Immerse yourself in our incredible adventures, company culture, and innovative programs and products.

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Thursday, September 14, 2017

Hurricane Saviors

Across the US and neighboring Caribbean islands, weather watchers have been glued to their televisions, newspapers, and the internet for updates on the wild and dangerous storms pelting streets and neighborhoods. Hurricanes Harvey and Irma, two of the strongest hurricanes on record, have caused extensive damage, temporary homelessness and even death. It’s difficult to view the images released across the media without feeling helpless… and perhaps a little hopeless.

However, there are stories of hope and heroism in regard to these storms. While thousands of people have been negatively impacted by these storms, there are many quiet heroes lending helping hands to those in need.  The human spirit and urge to “do something” to help victims during crises are alive and well.

Cruise ship helps flood victims

Big Business, Big Hearts

Businesses large and small have suffered the consequences of these super storms. From Mom and Pop shops, to SeaTREK operators, to major corporations, crushing winds and rising water levels have caused businesses to cease operation. However, many businesses have also stepped forward to help those in need.  Cruise lines, who have had to cancel thousands of vacations and remove ships from island ports, have come forward to offer assistance. Royal Caribbean sent its ship, “Majesty of the Seas” to pick up evacuees and take them to Puerto Rico. Norwegian Cruise Lines is utilizing their “Norwegian Sky” ship to carry much-needed supplies from Miami to St. Thomas. Carnival Cruise Lines is sending 11 ships to make 36 deliveries throughout the hard-hit island regions. Additionally, Carnival has donated $1 million to disaster relief efforts. Carnival Chairman, Micky Arison, and his wife Madeleine are also contributing $1 million from their foundation.

Large companies are stepping forward with millions of dollars to assist storm victims. Walmart has pledged up to $20 million in cash, products and matching donations, while Verizon has contributed $10 million. On Friday, tech billionaire Michael Dell pledged $36 million to relief efforts. Citgo, the petroleum company, is giving $3 million to relief efforts in Houston, while it’s competitor ConocoPhillips made a $2.5 million donation to both the Red Cross and the United Way of Greater Houston. You can learn more about large businesses and how they are helping with recovery efforts here:

Celebrities fundraiser telethon

Celebrities Step It Up

JJ Watt, a Texans Defensive End, began a page on YouCaring, to raise money for the victims of Hurricane Harvey. He initially set a $500,000 goal, which was quickly eclipsed. At this time the site has raised over $32 million, including a $100,000 donation from Watt himself. And, Houston Rockets owner, Leslie Alexander, initially pledged $4 million to relief efforts, matching the teams’ donation, but upped that to $10 million. 

Singer Edie Brickell and husband Paul Simon gave $1 million to Harvey relief efforts, focusing on the smaller towns surrounding the Houston area, medical emergencies and restoration of homes as priorities. 

Actress Kristen Bell, who is currently filming in Miami, not only organized hotel rooms for a stranded family, she also entertained seniors in a hotel by organizing bingo games and performing song and dance routines.

Former NFL Quarterback Tim Tebow stopped by several Florida shelters, offering a mental break and lifting spirits of Irma evacuees. 

Several celebs banded together and raised funds via a telethon. Houston native Beyoncé joined forces with Oprah Winfrey, Justin Bieber, George Clooney, Reese Witherspoon, Stevie Wonder and Barbra Streisand and raised over $44 million dollars to support Harvey victims, via “Hand in Hand: A Benefit for Hurricane Relief".

People Helping People

While big businesses and well-known faces are assisting by donating time and money, others without the ability to donate financially on a large scale are making a difference in other ways. hosts are opening up their rental homes to storm victims, free of charge. 

PinecrestBakery passed out coffee to everyone waiting in line for gas at a nearby station, and provided food to National Guard police officers on duty in storm-riddled Miami. Small businesses in Denton, Texas have banded together to help victims of Harvey by collecting donations and offering free services.

Truly awe-inspiring, Sister Margaret Ann, a nun in Miami Dade, wielded her chainsaw to cut trees and clear neighborhood roadways!

Hurricane Nun chainsaw
Animals and Wildlife

In addition to helping human victims, animals have also benefited from relief efforts. PetSmart is donating $1 million to animal welfare agencies that have been working to rescue and relocate homeless pets in the storm-ravaged areas. These animal welfare organizations include the Houston SPCA, the SPCA of Texas, Rescue Bank, and Houston PetSet. Another way that the pet retailer is helping out during this disaster is to provide donations for pet food and supplies.

In Florida, Zoo residents were evacuated to temporary enclosures, including 250 animals that were stored safely in Key West’s city jail. And, amid the two back-to-back storms, the Humane Society of theUnited States has relocated 1,500 dogs and cats from the storm zones to various states, including as far away as New Jersey.

Individuals made amazing efforts to help animals. Betty Walter of Houston rounded up four of her own dogs, a handful of foster dogs awaiting adoption, as well as some friends’ and neighbors’ dogs into her care. As they awaited rescue, the group stowed away in her attic to avoid rising floodwaters. Walter even fashioned some makeshift stairs to get a 120-lb. Great Pyranees up to safety. The group was later evacuated by neighbors via a rescue boat. Read about Betty here.

Hurricane animal rescue

Perhaps the most famous, non-pet animal rescue so far, is of a hawk named Harvey. Harvey climbed into a taxicab to shelter from the storm — and a video of this went viral. Harvey is now being cared for by staff of the Texas Wildlife Rehabilitation Center, who are assessing his injuries and believe he wouldn't have survived the storm without rescue. Watch the video featuring Harvey here. 

Harvey Rescue hawk

You Can Be a Savior, Too!

You can help storm victims and be a hero to those who are suffering the consequences of Harvey and Irma. Check out these organizations: 


Volunteer:Voluntary Organizations Active in Disaster (VOAD) is organizing volunteers for disaster relief.

Small gestures can make a huge difference to stressed evacuees. Share this with friends and families. Let the victims of Hurricane Harvey and Hurricane Irma know that they are not forgotten!

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Thursday, September 7, 2017

Common questions and misconceptions about the SeaTREK experience

Kids can sea trek

SeaTREK is an amazing underwater adventure! Rated 5 stars on TripAdvisor for St. Maarten, Grand Cayman, and Lanzarote, Spain, SeaTREK helmet diving gives travelers the chance to walk underwater without any diving or swimming experience. It’s often rated a “bucket list” item for adventurers! From cruise ship passengers to aquarium visitors, SeaTREK is an attraction meant for just about everyone. In fact, since its inception in 1999, there have been nearly 3 million visitors to walk underwater via SeaTREK!

With any unique activity, there are many questions asked by potential participants. We have gathered some of these often asked questions and provided answers that will hopefully quell any misconceptions about TREKking, and answer important queries regarding everything from appropriate attire to safety concerns.

Q: What is the age limit/weight limit on SeaTREK?
A: Participants as young as 8 can SeaTREK! There is no weight limit.

Q: Do I have to know how to swim?
A: You do not need to know how to swim to TREK! Guests should be comfortable in the water, but no swimming skills are required.

Q: Does water get inside the helmet?
A: Water does not enter the helmet. You will not even get your hair wet!

Q: How deep is the water?
A: The depth varies by location. The deepest SeaTREK location operates at 30 feet (10 meters).

Q: Can I wear contact lenses or glasses?
A: Yes, you can wear prescription glasses, sunglasses, and contact lenses during the SeaTREK tour. You remain completely dry from the shoulders up.

sea trekkers have a visit with a turtle

Q: Are there sharks?
A: We cannot guarantee that there are no sharks in the ocean. We can tell you, however, is that the chances of seeing a shark are very rare! There is a wide variety of fish and sea life for you to observe.

Q: How heavy is the helmet?
A:  The SeaTREK helmet weighs approximately 70 lbs (32 Kgs) above water, while beneath the surface the weight is about 15 lbs (7 Kgs).

Q: How can I possibly hold a 70 lb. helmet on my head?
A: You will never feel the full weight of the helmet due to the way you enter the water. Most SeaTREK locations use a ladder to enter the water. As you climb down the ladder a surface attendant lowers the helmet onto your shoulders; the weight of helmet is not fully released until you are comfortably underwater. And once underwater, the helmet only weighs 15 lbs (7 kgs).

Q: How do you stay down on the ocean floor? Won’t I just float up to the top?
A: The weight of the helmet keeps you comfortably walking on the seafloor. As long as you remain walking upright, there’s no chance of floating up!

Q: Can you do Sea TREK while pregnant?
A: Unfortunately, no. We do not recommend you try SeaTREK if you are beyond the 1st trimester of pregnancy.

Q: Do I need water shoes to do my TREK?
A: No, you do not need to bring water shoes to your TREK. Some locations require that you wear special shoes, such as dive booties or Crocs, and they will provide them for you.

Q: Do I need a diver certification?
A: No. You do not need to know how to dive or have any certification to participate.

Q: Can I bring my own camera?
A: Most tours allow you to bring your own underwater camera! You won’t want to miss the opportunity to take a sea life selfie! Some tours provide a professional photographer that will take your pictures for you, and make them available for purchase after your tour.

Q: How do I find out if SeaTREK is available at my vacation destination?
A: Visit: for a map of SeaTREK locations.

Do you have more questions about SeaTREK? Visit the website, Facebook or for more information.

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Thursday, August 31, 2017

Trash Free Seas- Fighting to Make Our Oceans Clean

Trash Free Seas- Fighting to Make Our Oceans Clean
A healthy ocean means clean, beautiful coasts for vacationers. If the ocean isn’t healthy, neither are we. The food we eat, the water we drink and the air we breathe all come from our waterways. Our oceans provide us with one sixth of the animal protein we eat, and give us half of our oxygen!

plastic accounts for 60-80 percent of ocean trash

Our Oceans Are in Danger
Unfortunately, the world’s most precious resources are threatened by the very humans who rely on them for survival. Toxic metals, oil spills, and industrial waste such as acids and toxins, pollute waterways and harm sea life. Trash, especially plastic, accumulates in our oceans at an alarming rate. Plastics now pollute all dimensions of our waterways from the sea surface to the seafloor, on remote beaches and in Arctic sea ice. It is estimated that there are 5.25 trillion pieces of plastic debris in the ocean. About 60%-80% of all marine debris is composed of plastic. Much of the waste that is dumped into our oceans will wash up on coastlines, polluting everything it comes into contact with, including beaches, animals, and sea life.

turtle sea life stuck in plastic trash

Cleanups Matter
While this information seems discouraging, conservation efforts can make a difference.  The Ocean Conservancy, founded in 1972, is committed to the cause. Each year, the Conservancy sponsors the International Coastal Cleanup, a worldwide effort to clean our waterways. Nearly 12 million people and counting have been part of the effort since its inception. In 2016 alone, over 750,000 volunteers collected over 18 MILLION pounds of trash for waterways and covered over 25,000 miles. That’s equivalent to traveling from Athens, Greece to Rio de Janeiro, Brazil four times! The amount of trash collected weighed more than 100 Boeing 737s. Volunteers from across the globe, including the US, the Philippines, Kenya, Sweden and more have made a difference by collecting and removing trash from our precious oceans!

top 10 items trash found in oceans
Courtesy, Ocean Conservancy

You Can Make A Difference
You can help protect valuable resources by participating in the annual International Coastal Cleanup, sponsored by the Ocean Conservancy. You’ll join millions of volunteers who love the ocean and want to protect it.  Check out local cleanup efforts and sign up to clean up. Or, start a cleanup of your own! The Ocean Conservancy offers tools to help you plan your cleanup and record data. You can make a difference by joining this amazing effort.

Sub Sea Systems is contributing by organizing our annual corporate Reef Alliance Day cleanup event, in coordination with The Great American River Cleanup. SSS staff will be working to clear trash from Nimbus Fish Hatchery, Gold River, CA, on Saturday, September 16th, from 9-noon. We would love to have you join us for this year’s cleanup. For more information on this effort, email us. With you, we can make a difference and help our waterways stay healthy for generations to come.

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Thursday, August 24, 2017

Sailing Through the Language Barrier on Your Next Cruise

It’s so exciting to head to a brand new vacation destination. Exploring new territory and making new friends across the globe often builds the best memories!

However, heading into a cruise port where the language is unfamiliar can seem daunting. How will you communicate if you don’t know how to ask for even basic necessities? Check out a few common phrases, and get some helpful suggestions on how you will be able to “talk the talk” and feel like a local!

Cruisers headed to Spanish-speaking destinations such as Cozumel, Puerto Rico or the Dominican Republic will exclaim “I’m happy to be here!” by saying “¡Estoy feliz de estar aquí!” If you’re headed to Guadeloupe or Martinique, the French version is “Je suis heureux d'être ici!” While in Aruba and Curacao, you’ll declare in Dutch, “Ik ben blij om hier te zijn!“

You will be glad to know that you can find the nearest restroom by asking “¿Dónde está el baño más cercano?” in Spanish; or “Où est la toilette la plus proche?” in French. The Dutch equivalent is a bit easier to remember- “Waar is het toilet?” However, be careful not to use “Waar is de badkamer?” which actually means where is the shower!

Another phrase you may want to memorize, especially if you are out on your own experiencing an unfamiliar area, is “where is the cruise port?” In Spanish, you’ll say “¿Dónde está el puerto de cruceros?”; in French, “Où se trouve le port de croisière?”; in Dutch, “Waar is de cruise haven?”

The good news is that you don’t have to memorize these phrases to travel successfully through a foreign port. There are many websites and apps that can help you translate phrases and communicate with service workers and other travelers. One of the most accessible is Google Translate. Simply go to Google and search “translate.” You will see two boxes. The first “detect language” box is where you enter the text or phrase you wish to translate. The second box is where you select the language that you want your phrase translated, and it's where your translation will appear. Google Translate is not a perfect translator. Sentence structure may not be ideal, so Google Translate should be used as a guide to get the basic concepts of a piece, not as an accurate translation. You can learn more about Google Translate here:

itranslate voice logo
If you’ve got your phone in your pocket, you’ve got a portable translator! The iTranslate Voice app translates what you say right after you say it. You can even save your most commonly used phrases in a “phrase book” for easy access. You will want to check this app to ensure your language is available, as iTranslate only offers approximately forty options.

triplingo app logo

If you’re looking for additional bells and whistles, check out Triplingo. Triplingo combines a translator with lots of handy extras. It includes language-learning tools, cultural information, free international calls with wi-fi and more. Triplingo is available from the App Store or Google Play.

Papago logo

If you’re headed to Japan, China or Korea, you may want to check out Papago. This app focuses exclusively on translating the “big 3” Asian languages (Korean, Japanese and Mandarin). It provides visual clues to ensure the correct context is utilized. It also provides a currency converter and offline mode.

You can travel confidently with these handy tools. You’ll be exclaiming “¡está excelente!” by utilizing these great apps. “Moet je proberen” one before you head off to your next destination!

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Thursday, August 17, 2017

Marvelous, Magical Manatees!

Manatee and snorkeler in Florida

If you’ve ever cruised along the coast of Florida, you may have encountered a gentle giant. The Florida manatee, the official marine mammal of the state of Florida, is a large aquatic relative of the elephant and is found in freshwater rivers, estuaries, and coastal waters.

The Florida manatee is a subspecies of the West Indian manatee. They are grayish brown in color and have thick, wrinkled skin, much like their dry land cousins. Their front flippers help them steer, or sometimes crawl, through shallow water. They also have powerful, flat tails that help propel them through the water. Despite their small eyes and lack of outer ears, manatees are thought to see and hear quite well. Manatees are calm herbivores that spend most of their time eating, sleeping, and traveling.

In 1973, the manatee was placed on the endangered species list, hovering on the brink of extinction. At that time, only a few hundred manatees resided in the state. Today, thanks to conservation and humanitarian efforts, there are estimated to be over 6,300 manatees living in Florida’s waterways. In 2016, manatees were moved from the endangered species list to “threatened” status, which allows the population to continue its recovery while federal commitments to its protection are maintained.

Manatee Mom and Baby swimming in Florida

Manatee populations continue to face two long-standing, serious threats:  fatal collisions with watercraft, and the loss of warm-water habitats that provide them with refuge during the winter. (Manatees lack an insulating layer of fat, so water colder than about 70 degrees can kill them.)

A variety of efforts are being made to protect manatees and ensure their continued survival and population growth. One unique approach is the development of an audio alarm called “the Manatee Alerting Device,” which emits a low intensity, highly directional, narrow band of sound directly in front of approaching boats. The selected signal exploits the manatees' best hearing and localization abilities, and is only audible to manatees in the direct path of an approaching vessel. The alerting device is showing great promise in trial- without the alarm, 95 percent of the wild manatees tested did not change their behavior as the boat approached them. They did not respond or avoid the boat, and the boat was forced to veer away to avoid a dangerous collision. With the alarm, 95 percent of the manatees moved away from the oncoming vessel! Read more about the Manatee Alerting Device. 

Additionally, a number of rehabilitation facilities exist to help manatees injured by boats. Tampa’s Lowry Park Zoo has a rehabilitate and release program, where manatees are nursed back to health. Recently, a severely injured manatee mother and her calf named Pascow and Cotee were rushed to the facility. The manatee mother’s tail was sliced open by a boat propeller, creating deep gashes. The pair were then rushed to the zoo’s David A. Straz Jr. Manatee Critical Care Center for medical attention and around-the-clock monitoring. They recovered quickly and were released back into the wild.

Swimming Florida Manatee

North Florida Ecological Services Office also supports a manatee rescue, rehabilitation and release program, with a goal of rescuing and treating sick or injured manatees, then releasing them back into waterways. The Office transfers injured animals to several different facilities: Lowry Park Zoo, Miami Seaquarium, and SeaWorld Florida. Following treatment, the manatees are transferred to other Program partner facilities for additional rehabilitation, while awaiting release. These include the Cincinnati Zoo, Columbus ZooEPCOT's The Seas, the South Florida Museum, and Ellie Schiller Homosassa Springs State Wildlife Park. 

You can help protect manatees! The Florida Fish and Wildlife Commission offers a wildlife hotline and text line for boaters to report injured animals.  You can find these numbers and read about other ways that you can support manatees here.  Miami Seaquarium’s website also has helpful information on how you can contribute to the wellbeing of these amazing animals.

Keeping our waterways clean and free of trash also helps manatees and other sea life stay safe and healthy.  Join Sub Sea Systems, Inc. in the fight for trash free seas by participating in Ocean Conservancy’s International Coastal Cleanup on Saturday September 16th. Over 12 million people have participated in this annual effort, cleaning up over 220 million pounds of trash. Click here for this year's event and activities.

Manatee Rescue

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Wednesday, August 9, 2017

Part 2, Get to Know Sub Sea Staff!

SSS Regional Coordinator Javi diving

Operating and managing an international company is not an easy feat– from time zone differences to language barriers and distinct cultural customs, international business requires a global team with a diverse skill set. At Sub Sea Systems, we’re extremely fortunate to work with exceptional regional managers who oversee our widespread network of operators and seek out new business opportunities. Javier “Javi” Fortunato is the Regional Coordinator for the Riviera Maya and Cabo San Lucas, Mexico, as well as Belize. His easy-going nature, sense of humor, multilingual abilities, organization and attentive communication make him a tremendous asset to the Sub Sea team! We interviewed Javi so that you could learn more about him. Clearly, you will see his upbeat attitude shine through!

What is your job title and what do you do?
My job title is “Regional Coordinator” and I represent (proudly) Sub Sea Systems in “my area,” which is southeast Mexico (Xcaret, Xel Ha, Cozumel) and Belize. I’ve also had the pleasure of working with operators in Curaçao and Cabo San Lucas. I’m in charge of training, ensuring operations meet standards, and some P.R.- mostly spreading our vision and promoting the high level of safety and customer service at which all Sea TREK locations operate. I strive to provide first class service while performing these activities, every single day.

How long have you been working at your current job?
Since March 2014

How would you describe your job to someone you just met?
Me: “Have you seen those white helmets used to walk under the ocean?”
Someone: “Yes!”
Me: “Cool! That’s what I do” :)

What is your favorite part of the job?
Hard to pick a part when you love what you do! I’m also a Scuba Instructor, so I’m going to go with training, (especially the underwater part!).

What is the most challenging part of your job?
Ensuring operators maintain our high standards.

Sub Sea Systems Regional Coordinator Javi

What do you do in your spare time, away from work?
Spend as much time as I can with my 5-year-old son and my wife. In other words, enjoying my family.

What kind of music do you like?
Rock, pop, oldies (I’m from the 80s!) – Argentinian and Mexican Rock, anything with good rhythm.

What are you most proud of?
My son, Luca

Javi in a Clear Lounge t-shirt

What is the best piece of advice you have ever received?
Everything that my father taught me, and said, and did… he’s right!

If you happen to visit a Sea TREK destination in Mexico and you see a gentleman in a Sea TREK polo– it’s likely Javi! You may also spot him driving around town in his custom Sea TREK car. Give him a big wave and shout “hola, Javi!”

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Thursday, August 3, 2017

A Different Kind of “Human Resources”

Visit Sub Sea’s Corporate Office, and you’ll likely be greeted with a wag of a tail and a sniff or two. That’s because SSS office staff includes furry companions who make our work environment far more interesting and definitely less stressful. Meet our canine colleagues, Oliver, Cali and Gunner!

Cockapoo Oliver at Sub Sea Systems

Oliver (Oli) is a cockapoo, but in spite of his small stature, is a force to be reckoned with. Smart and sassy, and about as cute as it gets, Oli struts around the office as if he owns the place.  The tiniest of security guards, Oli is always on high alert for a scary mailman or mystery vehicle.  However, in spite of being on guard against strangers and squirrels, Oli is easily bribed by an offer of treats from the FedEx delivery driver or regular UPS guy. Oli keeps us laughing with his Hollywood attitude and frequent downward dog yoga poses. Check out Oli's big screen debut!

Boxer Dog Cali at Sub Sea Systems

Cali the boxer can usually be found lying behind our lobby chair or stretching out upside down in the middle of the office. Living up to her name, Cali is typically laid back, although she’s not a big fan of the noises from the manufacturing bays. In spite of her woeful expression, we can count on Cali for a kiss or two to kick start our mornings. She enjoys foot massages and shared snacks. She’s a fantastic big sister to her new (human) brother, Wyatt.

Gunner, the chocolate lab, who just celebrated his first birthday, is full of boundless energy. Always eager to play or be petted, his huge personality lights up the room. Given the opportunity, he will play fetch non-stop. Gunner helps keep our office free of empty cardboard boxes by ripping them into smaller, more manageable pieces. Recently, Gunner was a pivotal part of his parents' engagement, carrying out the huge responsibility of helping his Dad propose. Watch Gunner keep our office in top shape.

According to research by the American Pet Products Manufacturers Association, about 20 percent of all companies in the United States allow employees to bring their furry friends along to the workplace. Expectedly, the most common pet guests at workplaces are dogs, at 76 percent.  Some of the most successful companies, such as Google, Amazon and Ben & Jerry’s, welcome pets on their premises. Pets improve teamwork, job satisfaction and lower employee stress levels. Who wouldn’t like to pet a cute pooch every now and then?

Want to learn more about Oli, Cali and Gunner? Of course, they have their own Instagram account! Check out their antics here:

Do you have an office dog or pet? Share a photo below!

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Thursday, July 27, 2017

Add Pinterest to Your Social Repertoire!

Unless you’ve been living under coral, you are already aware of the value of social and online marketing for your business. With over two billion active social media users globally, it is imperative that business owners and managers take full advantage of these growing entities. While Facebook still dominates the social landscape, Pinterest, which was launched in 2010, is one of the fastest growing social sites. Currently, there are over 100 million active Pinterest users!

So,.. What is Pinterest?
Pinterest is a social network that allows users to share and discover new interests by posting, or “pinning” images or videos to their own or others' boards (i.e. a collection of 'pins,' usually with a common theme), and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on lifestyle, allowing users to share their tastes and interests. The social network's goal is to "connect everyone in the world through the 'things' they find interesting." Users can either upload images from their computer or pin things they find on the web.
As with most other social networks, users can perform typical social networking functions such as following their friends, liking and commenting on other users' pins, re-pinning content to their own boards, or sharing pins on Facebook and Twitter.

Pinterest is an ever-growing resource for information, advice, and inspiration. Users discover new trends, learn how to save money, and learn helpful DIY skills.

Pinterest for your Business
Everything people do on Pinterest leads them closer to action. Users do more than browse feeds: 70% search, save or click on a Pin. Since people use Pinterest across the consumer journey, your brand can play a role all the way from inspiration to purchase.

What does a Pinterest user look like?
Pinterest users’ demographics are important to note. 67% of Pinners are under the age of 40. Even more interesting, 54 percent are women aged 34 to 55, and 35 percent of them have household incomes of over $100,000. If you’re looking to target male-identified individuals, you might be surprised to learn that male users grew 120 percent in 2016.

A top traffic driver
If your goal is to increase traffic to your website, look no further than Pinterest. Pinterest accounts for approximately five percent of all website referral traffic, (second only to Facebook). For, Google Analytics shows that traffic from Pinterest accounted for the highest percentage of visitors from social entities over the last year. In fact, twice as many users visited our site from Pinterest than from Facebook! Here are some other surprising Pinterest statistics:

40% of new signups are men; 60% of new Signups are women.
Millennials use Pinterest as much as Instagram.
Median age of a Pinterest user is 40, however majority of active pinners are below 40.
Half of Pinterests’ users earn $50K or greater per year.
30% of all US social media users are Pinterest users.
87% of Pinners have purchased a product because of Pinterest.

Learn More About Marketing via Pinterest
If you’re convinced that you should give Pinterest a try, but aren’t sure how to get started, there are many guides available online that will help you get going.

Pinterest offers users a website with helpful information and guidance. Get your guide here.

Another great resource is The Ultimate Pinterest Marketing Guide from Kissmetrics. This guide focuses on Pinterest from a marketing perspective. also offers some useful guidelines.

Dipping your toe into the sea of Pinterest pins and boards can initially seem daunting, but it can also be fun…and rewarding for your business! Are you already a Pinterest fan? Share your favorite pin below! And don’t forget to follow Sea TREK on Pinterest!

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Thursday, July 20, 2017

PART 4: Tips & Tricks for Travel Savings

Our previous ‘Tips and Tricks for Travel Savings’ articles offered valuable travel savings info, but there are so many more opportunities to save on your vacation! The cost of food, activities and even getting around can really add up! Here are some additional tips for ways to save…

travel - dining savings icon

Eat, Drink, Be Merry…and Save!
The cost of dining out can put a significant dent in your travel budget. Depending on your destination, happy hours may be available and can provide savings on drinks and dining.  If you’re willing to dine outside of a typical dinner time frame, you can take advantage of discounted cocktails, unique appetizers, and the opportunity to try out a restaurant that might otherwise be out of your budget.  There are apps to help you locate happy hour locations and offerings. Try out Hotspot Studios “Happy Hour” app or UMeTime’s “Hooked Deals” on your mobile phone for happy hours near your location.

Pre-planning can save you money on dining out, too. Purchasing discount gift cards from sites like, or checking out the deals on (specific to your destination), can put more dollars in your pocket for fun activities or a fancy dessert.

Getting Around
Renting a car at your destination? You can save quite a bit of cash by shopping around for rental car deals. Utilizing websites like or can help you snag a great price. However, one additional step can help you save even more… AutoSlash, a site promoted by Conde Nast and The New York Times, provides a tracking system to ensure you get the best price for your rental. Enter your reservation number, and the Auto Slash system tracks the rental price on your reserved vehicle.  If the priced drops below your reservation price, they automatically rebook for you, at the lower price.  The website also offers coupons and travel tips.

Parking your own vehicle at the airport can be fairly expensive, but occasionally there are savings opportunities if you know where to look. Hotels located nearby airports offer parking spaces to travelers, and often a stay at the hotel is not a prerequisite. Check out Enter your departure locale and your dates, and the site will create a list of parking options. The price difference can be quite substantial. For example, the cost of parking at SFO is $24-$36 per day. However, air travelers leaving San Francisco can park their vehicles at The Hilton Garden Inn for less than ten bucks a day! The hotel is next door to the airport and their free shuttle will take you right to your departure terminal.

See the Sights - at a Discount
Whether you’re headed to a museum or seeking the latest theatre production, vacation entertainment can be costly. Frequently, pre-booking your activities can save you not only money, but queuing time in lines as well. Many popular excursions offer pre-booking specials on their own websites or social media pages. Or, grab a coupon from the destination’s Chamber of Commerce site or printed guidebook. You can also check out for discounts and deals.

Saving Your Hide
You’ve gathered your coupons, registered your rental car, and loaded your apps. You’re ready to take advantage of deals that will keep money in your pocket, and you’re excited to try out some new restaurants or indulge in an extra treat using your savings. But there’s one more tip that can keep you comfortable during your travels. While not exactly a money-saver, this tip can save you from an uncomfortable seat on your next flight.  While booking your flight, utilize, to ensure you’ve selected a seat worthy of your posterior. Enter your airline, flight number and travel date. You’ll get an image of the interior of your plane, and details of every seat on that plane. If you’re not too keen on having a seat that doesn’t recline, or you want to make sure you’ve got extra legroom, this site will be your new best friend!

Got an outstanding travel savings tip or trick? Share it with us below!

Terrie Carrozzella is the Web Designer & Social Media Manager for Sub Sea Systems. Want to contact Terrie about Sea TREK helmet diving, Clear Lounge underwater oxygen bar, or FunCat electric catamarans? Email her here!
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