Sub Sea Systems — Our World is a blog dedicated to the unique experiences of Sub Sea Systems — Immerse yourself in our incredible adventures, company culture, and innovative programs and products.

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Monday, September 26, 2016

Beer Batter Fish Tacos with Lime Crema and Radish, Green Apple, Mango Slaw


Sea Foodie Recipes by Sub Sea Systems

Beer Batter Fish Tacos with Lime Crema and Radish, Green Apple, Mango Slaw




Download the printable recipe card


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Wednesday, September 14, 2016

Reef Alliance Day Cleanup 2016





This Saturday is Ocean Conservancy’s annual International Coastal Cleanup and our annual Reef Alliance Cleanup. Sub Sea Systems’ Corporate headquarters is located in California and we participate by joining forces with the American River Conservancy.

Our employees and their families meet at one of the locations near our lakes and rivers, and we pick up trash, debris and all kinds of stuff (a car bumper, a shoe and much more)!

The world’s oceans provide us with life. Everything relies on the health of our oceans — from producing oxygen and providing habitats for an abundance of sea creatures, to furnishing an environment for the eco-tourism industry that generates income for thousands upon thousands of businesses globally — our world’s oceans make the world go ‘round.



It is important that we respect and care for this invaluable resource. As Sylvia Earle said, “No water, no life. No blue, no green.” The health of the entire planet relies on the health of the oceans. Trash and debris in our seas affects the animals that live there. Sea creatures will mistake plastic for food and ingest it; plastic fishing line and nets entangle, strangle and even amputate creatures’ limbs. It is our responsibility to keep this from happening.

When we participate in the American River Conservancy cleanup for our Reef Alliance day we help keep debris from our seas. Rivers ultimately reach the ocean, if we can stop even the smallest amount from reaching our seas we will be contributing to a stronger, healthier planet. We also believe it is important to educate the next generation about the significance of reducing, reusing and recycling — and to instill in them a deep love and understanding of our sea life and our oceans.



If you wish to participate in a cleanup this Saturday September 17th, 2016 check out Ocean Conservancy and American River Conservancy’s websites for more detailed information.

Additionally, if you want to keep track of the trash you clean up download the Clean Swell App for iPhone here and for Android here.

Last year Ocean Conservancy reported record numbers of volunteers and trash removed. Check out the infographic below.



Let's help beat those records!

And finally — Reef Alliance members — don’t forget to submit your photos and numbers to hannah@subseasystems.com

The Reef Alliance member that organizes the best cleanup project will win the annual Reef Alliance award. The winner will be announced in October.

If you want to learn more about Reef Alliance click here, and remember:

“Take only photos, leave only bubbles”


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Friday, August 12, 2016

How to Start a Blog for your Business




In  todays world of mass digital consumption the only way to reach target audiences is to offer content that people want to see/read. We all know that social media is an important aspect of marketing, but one of the best ways to offer content is to build a blog. Blog is short for web log. It is a place to tell a story, share a product, offer advice… pretty much anything you can imagine can be made into a blog post.

If you do not have a blog you are missing out on a really big opportunity to attract customers to your business. Writing about your business, sharing testimonials, posting photos and creating a personality behind your brand builds a ‘fan base’ that can be utilized in targeted marketing campaigns, emails, newsletters and more. We suggest you hesitate no longer. Start your blog today.


How to get started



Sign-up/ host your blog


The first thing you need to do is choose a blog hosting site. You can build your blog on your own website, on Wordpress, or many others. We chose Blogger. Blogger is a Google product and Google is the most used search engine; 72% of all internet searches use Google. We are not saying they rank their own products higher in searches — you still have to write quality content and follow SEO rules, but we like Blogger and it is pretty intuitive.

If you choose Blogger you will have to create (or sign in to) a Google account. Click here for instructions. Then proceed to www.blogger.com. Click the button that says New Blog. A pop up screen will ask you for the blog’s title, custom address (url), and offer choices for a template (don’t worry, other than the title, you can change these things later). Then click create blog.



Once your blog is created, click the orange pencil to write your first post. This can be an announcement that you are starting a blog. We just need to be able to see what it will look like so we can start designing the look of your blog. After you are done Click publish. A pop-up will ask you if you want to share on Google+ (this is a good idea) click share or cancel.

Design your blog



On the left you will see a menu. Explore the items to familiarize yourself with how Blogger works. Your blog is now live, but there are still many things you may want to do to make your blog look like it fits in with your business website. There are also many ‘gadgets’ that can add functionality, for example: social media links or sign-up forms that automatically email your blog to your subscribers (we like Mailchimp).

Go to your Template. Play around and see what you like. Once you decide, choose the template and then click customize. A new Menu will appear. This is where you can choose text color, background images and more. Your branding should be apparent. Logos, fonts and colors should all reflect your business’s style. There are many tutorials online that can help you to achieve your desired result. When you are satisfied click apply to blog. Then click View blog to see it live on the world wide web.

Setting up the blog is only a small part of what a blog requires. Now you have a place to post, but the most challenging/rewarding part of a blog is constantly coming up with fresh content that people want to see and that will bring people to your business. You have to be creative.

Create a marketing schedule

Gather ideas/ Plan ahead


First decide how often you want to post. For small businesses that cannot afford a team of content creators, I recommend at least once a week, and planning 3 months in advance. Choose which day of the week you want to post (it helps to post consistently, but it is not necessary), and here is the fun part… decide what you want to post.

Find inspiration in everything. Do you have a silly joke idea that is relevant to your business? How about a recipe that you love — can you tie it in to what your business represents? Think about the things you look at when you are online and replicate those in a creative way that reflects your brand’s personality.

An illustration from our blog

Testimonials, Holiday related posts, current events, viral videos — all these things are excellent treasure troves of content. Share the unique perspective that only you and your business can provide. You can also search for blog ideas online and manipulate the ideas to fit with your style.

Keep an ongoing list; write down any idea you have and then choose the ones you like the best. Every time you think of something add it to the list, then when you need to create the next 3-month schedule you already have something to pull from.

Now add your blog post ideas to your calendar. You can also use this calendar for other marketing strategies like Facebook posts or Pinterest boards. You can even theme each week around a specific topic so that all of your marketing centers around …say — Shark Week. Just make sure when you get to the end of the 3 months that you have another brainstorming session and plan for the next 3 months.

Write/Post


The length of your blog post depends on the subject, but a good goal to have in mind when writing is 300-500 words. Images are also extremely important. There are a lot of tutorials on how to do your own photo-shoot (no one wants to look at boring stock photos of a smiling lady on the phone). Get creative.


SHARE


Finally — share. Post your blog everywhere. On your website, on your Facebook. Pin it on Pinterest. Email it to your Mom. Get it out there for people to see.

Blogging is a lot of work (it is fun, too), and staying organized is key.

To recap:


  • Sign-up/host your blog 
  • Design the look
  • Gather Ideas/Plan Ahead
  • Write/Post
  • SHARE 


Good luck!

Did I miss anything? Add your thoughts in the comments below.

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Friday, August 5, 2016

An Under-the-Sea, Mermaid, Pool Party; Perfect for Any Summer Day




Summer celebrations generally revolve around good friends, backyard barbecues and swimming. What better way to combine these traditions than to throw a mermaid birthday party? Pinterest provided the most fantastic, fun, and whimsical party ideas—perfect for a ten year old girl’s summer birthday party — Well, actually, this party is perfect for girls from 1 to 100 (for any reason), and with a little adjustment to the theming (say… pirates), for boys, too.

The first thing to do was create a Pinterest board for party ideas and products that provide inspiration. DIY crafts, snack ideas and even mermaid tails and fish scale earrings filled our Mermaid Party board. Then it was time to go shopping and stockpile the things needed to make the vision a reality.


Decorating was a 2-day process that began the weekend before the big day. The display area set the scene. Teal tulle wrapped around fairy lights swirled in pearls and clear ornament “bubbles” created the backdrop. A beautiful candelabra with a bedazzled fork, spoon and knife was the center piece. (Can’t leave out the dingle-hopper — See the Little Mermaid.) Seashells, candles and starfish were dispersed around serving dishes (try this DIY ).



Aqua netting and starfish were draped near the ceiling; and goodie “bucket” party favors were made using full-size plastic buckets with shovels, blow-up beach balls, squirt guns, bubbles, little sea creatures, blue swirl lollipops and blue saltwater taffy. Seashell tags were cut with a Cricut and tied to the buckets with sisal. Tootsie pop “octopops” were crafted, and sea treat bags filled and displayed on a favor table.




On the day of the party little food labels were fashioned from colored paper cut with a Cricut and then hand drawn and decorated. The signs made the snacks fun! From “coral” (Cheetos) and “bait” (Goldfish crackers) to “oysters” (click here) and “flounders friends” (click here) the food arrangements were pure fantasy! Seaweed (spinach dip), a watermelon shark and more clever snacks filled the food table with whimsy and delight.





Green “seaweed” streamers twisted up the walls, and with the help of the Cricut, sea creatures, coral and mermaids populated the seaweed. Chocolate and vanilla cupcakes with vanilla buttercream frosting were adorned with aqua cupcake wrappers, rainbow sprinkles and candy sea creatures, and placed on a cupcake display (Pampered chef). The candle numbers (1 and 0) were decorated with glitter, pearls and sequins and placed on the two cupcakes at the top. A seashell punch bowl held mermaid punch (click here).



The backyard was decorated with fairy lights and little blowup fish dangling from the awning. Chests of cold drinks and seating areas with shady umbrellas kept the heat away for the non-swimmers. The kids spent most of the time in the pool swimming and splashing.


The best part of the party was the tails — wearable mermaid tails complete with flippers and beautiful colors and patterns. What little girl (or any girl) would not want a mermaid tail? The girls all shared three tails and took turns for pictures. The boys wore regular flippers and had races to see who was the fastest.

Of course Disney’s The Little Mermaid was playing in the background while everyone ate dinner and sang ‘Happy Birthday.’ The mermaid birthday party was a hit!!! Happy kids (and mermaids) and happy parents.

 Please see our Pinterest board for more Pinspiration, and feel free to share any other ideas with us. Throwing a mermaid or pirate themed party? What would be a better gift for the sea-lover in your life than a Sea TREK underwater walk? Check our locations page and book today. They will NEVER forget this gift.



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Friday, July 22, 2016

What Kind of TREKKER are you?



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Thursday, July 14, 2016

What is it like to try Clear Lounge?




More and more people are experiencing the world’s 1st underwater oxygen bar in Cozumel. We thought it would be fun to give you a little preview of what it is like to enter the underwater aquarium and breathe scented O2 while playing and dancing in a near weightless environment.

1st you will save some money! Clear Lounge is THE MOST AFFORDABLE shore excursion at Puerta Maya. We all know that feeling of keeping money in our pockets.



2nd you may feel nervous/excited.




If you have never experienced breathing underwater it can seem scary even though it is exciting. Anyone ages 8 and up can descend into Clear Lounge. You don’t even need to know how to swim. Put your fears aside! Our certified Guides will make sure you are safe, and our O2 compressors have redundant back up systems in place. The only thing to fear… is fear itself.



When the helmet is placed on your head and you descend into the water you will notice the scented O2. Whether you chose mint, citrus or piña colada— your mood will be enhanced with a therapeutic scent that lightly diffuses into your O2.



The crystal clear water will be a refreshing refrain from the heat of Mexico.



You will notice a feeling of weightlessness. As you walk on the freestanding aquarium’s floor you will feel like you are bouncing on the surface of the moon.



As you receive your oxygen — be prepared to be entertained underwater!
Shoot underwater bubble guns. What is better than shooting underwater bubble guns?



Win an underwater jenga game (victory dance!)



Or lose =)



And pose for THE best underwater selfie EVER.



After your experience head to the smoothie bar for a frothy, delicious, O2 infused smoothie! Yum!



And come back anytime!



Also — look for more news about the newest Clear Lounge opening in Kuwait this summer.


YES!!!
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Friday, July 1, 2016

How to use Snapchat for marketing — Step Two


A Guide to Snapchat’s Many Editing Tools



Snapchat is equipped with many options to enhance your Snaps. Whether snapping single shots or short videos — there are features that make Snapchat even more fun! As we continue our journey in exploring this social media platform as a marketing tool — we hope you will learn a few new things, and if there is something we haven’t mentioned please comment below.

We started our journey a couple of weeks ago in Step One when we set up our account. If you wish to revisit Step One click here.

Now let’s look at some of the fun Snapchat has to offer.

Snapchat features — for the iPhone 5 and Android 5 and higher — include lenses. Lenses are overlays that are mapped onto your face. They change daily and some include unique animations that occur when you open your mouth or raise your eyebrows — some even map two faces. From a beautifying filter to holiday themed or branded overlays — these lenses make Snapchat addictive. What better way to get people to engage daily than to offer a new lens for selfies?

Andrea Murphy — Social Media & Web Designer
To use the lenses go into the Snapchat app, and open the camera screen. Turn the camera to face you, as if you’re taking a selfie. Press and hold your finger over your face until you see white lines map it out, and then swipe along the circles that appear inside the camera button. Right now there is a patriotic lens for the 4th of July and a really beautiful sea-themed lens. Also, “face swap” is hilarious— try it out!!! By the way, to take a photo just tap the circle; to take a video press and hold the circle until you are done.

Our Marketing Mermaid — Hannah de Bie, V.P. of Marketing
After you take your photos you can share them to your MyStory or send them to individual friends. Remember, MyStory lasts 24 hours while private messages can only be seen 2 times for whatever length of time you indicate (up to 10 seconds). To change the length of time for a photo look to the bottom left for the clock icon (after you have taken the photo).

If you take video you can choose to enable or disable sound. You will see a little sound icon instead of the clock on the bottom left (once again it only appears after you have taken a video). You may need to enable access to the microphone for Snapchat in your settings. Click here for a quick tutorial on how to do that.

Once you have your photo or video swipe right to see geofilters. Geofilters are overlays you can see based on your location. In the future we will talk about how to submit your own geofilters, but for now swipe right to see what is near you. There is always a temperature filter, and time filter — among others. With video you will see a slo-mo or speed up filter, but mostly any other geofilter you see is dependent on where your are on the planet. For this feature Snapchat must have access to your location (click here for a tutorial).

After you have selected your lens and filters there are a few more fun things you can do. Snapchat has stickers! Click the icon on the top right that looks like a paper with a corner folded —then browse though the stickers. Once you choose one you can touch and drag it to move it around the snap, and use the zoom motion (touch with thumb and pointer finger together and then move them apart) to make the sticker larger or smaller. You can add multiple stickers to a snap, and if you have shot video you can pin a sticker to follow an object that is moving. Simply press and hold the sticker on that object.


If you want to add text to a Snap tap anywhere. A black bar will pop up and you will be able to type. After you have typed your message (and pressed done) you can click the T text button icon to cycle through larger text options. To change the text color, tap the text you have typed and you will see the color bar on the right. Choose any color. If you want black text you have to slide your finger from the color bar all the way to the bottom of your phone screen. To get tints and shades of colors swipe from the color bar and do not let go… move all over the whole screen and you will see the color changing on the text (white is all the way to the left top).

Lastly, you can choose the crayon icon to draw on your Snap. Using the same technique mentioned before, you can choose from many colors. Show off your artist skills! Next, click the arrow icon on the bottom right and choose who to send to. Be sure to post to MyStory if you want to share with everyone, and don’t worry if you forget to save your images to your phone— you can download your snaps from your MyStory (within 24 hours, of course). Just click the discover screen and click the 3 dots next to your MyStory. Then tap the download icon. This is also the place where you can find out who has looked at your snaps, and if someone has taken a screenshot. Click each Snap and you will see 2 icons. The eye indicates how many views and the indicates screenshots.
Oliver the cockapoo — SSS staff

Did we miss anything? Have any other tips and tricks on editing tools? Please feel free to comment below. Oh… and Follow our MyStory on Snapchat at sea-trek!

Make sure to keep your eyes open for our next edition of Snapchat for Marketing: Step Three — Learning How to Use Photos that Already Exist.

Have a great 4th of July weekend from all of us at Sub Sea Systems!!!


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