Sub Sea Systems — Our World is a blog dedicated to the unique experiences of Sub Sea Systems — Immerse yourself in our incredible adventures, company culture, and innovative programs and products.

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Friday, October 21, 2016

Dog Blog 2 — #OfficeDogs

In our previous Dog Blog we introduced our original 2 office dogs Cali and Oliver. In this blog we are proud to introduce the newest member of our team — Gunner the Chocolate Lab.

Employee Profile

Gunner Mayfield

  • Chocolate Lab
  • 28.2 lbs
  • 13 weeks

Loves riding shotgun with his head hanging out of the window, swimming and terrorizing his doggy co-workers.

Sub Sea Systems’ youngest EVER intern has taken up tutelage under Cali the Boxer and Oliver the Cockapoo to learn the Human Resources ropes so he can pull his (ever changing) weight around here.

Safety First!

Gunner started working at Sub Sea Systems just a few short weeks ago at 8 weeks old (he is only part time so don’t worry). At that time he weighed 11 lbs — only 3 pounds more than Oliver! Today he weighs 28.2 lbs, and every day he packs more on. Soon he will outweigh Cali! So, even though he’s the baby, he will be the biggest dog at Sub Sea!

Gunner is a people and dog lover. He likes attention any way he can get it. His big beautiful eyes have all the ladies in the office in love, while his growing size and future career in bird hunting have the men talking about how big and strong he will be.

Gunner's favorite place to be
Gunner’s personality is either over the top enthusiastic or calm and mellow. He is all play all day —until it is lights out and he sleeps like an angel. He loves to chase anything that moves — from pouncing ice cubes to stealthily sneaking up on his toys — Gunner shows his potential for being a great bird dog and Sub Sea employee.

A video posted by Cali & Oliver & Gunner (@cali.oliver.gunner) on

Besides his Mom (Natasha Sundby) and Dad (Keenan Mayfield — FunCat Product Director & Sea TREK Field Operations Specialist) gunner loves Cali the Boxer. The two will roll around and body slam each other for hours. Cali is taking her mentor role very seriously and patiently teaches Gunner every day.

As Gunner grows and learns it is apparent he will become an integral part of our team here at Sub Sea Systems Corporate Headquarters’. Eventually he will grow into those paws of his.

Follow Cali, Oliver and Gunner on Instagram!

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Monday, October 17, 2016

Best Halloween Costumes Under the Sea

Are you dressing up for Halloween this year? Are you helping your kids decide on their costumes? What about your K9 kids?

We have curated a selection of under the sea costumes that will impress. From off the shelf to complete DIY — there is sure to be something that will inspire you.

Jellyfish DIY

This Jellyfish costume is simple and fun. Adults and children can create this cute sea creature costume in minutes. (You don’t have to go with neon orange — try pink or blue or even rainbow.)

Click here for the tutorial

Shark Attack

These little sharks are adorable! Add in an adult with a surf board and some fake blood and you have a shark attack! Try creating this DIY shark hoodie for a quick and easy transition from kid (or adult) to shark!

Sea Monster

This whimsical costume is sure to be the only one at the party. Etsy is a great resource for original costumes if you don’t want to DIY.

Deep Sea Diver

This costume is sure to dazzle the neighborhood. Super easy, because it is right off the shelf!

Angler Fish DIY

An eerie costume makeup from the deep sea — this angler fish makeup tutorial is absolutely incredible. Using black light paint and excellent makeup skills, you can transform yourself into one of the creepiest creatures in the sea.

Stingray DIY

This is so cute and original. The tutorial tells you how to achieve the spotted effect. You do need some sewing skills to add the details. Your little stingray will be swimming in candy with this fun DIY.

Fiber Optics Sea Warrior (DIY for the technically inclined)

This costume is dazzling and dramatic. A lot of details and intense work and you can be the most illuminated trick or treater on the block (this one is sure to win a costume contest)!

Baby Mermaid

Cuteness overload! You can order this adorable baby costume on Etsy or you can search for a pattern online and learn to crochet!

Doggy Walrus

HAHAHA! This is so cute! Click this link to see more awesome dog costumes under the sea.

Adult Mermaid

There are too many amazing mermaid costumes to choose just one, so check out this fantastic Pinterest board and see what you like. Combining ideas always makes everything better!

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Monday, October 10, 2016

Netflix and Nosh

It is October; Halloween is creeping up and there is a cool crisp quality in the air. As the leaves turn from green to red to orange, and the mornings turn colder, apple harvests, pumpkin patches, costumes and parties fill our schedules. Sometimes, in between the busy autumn festivities, the gray skies and brisk winds that inevitably accompany fall weather make us want to cuddle in a snuggie with the fireplace crackling, a delicious comforting meal and a big screen to watch Netflix.

We have some great seasonal suggestions for your binge watching pleasure, as well as some themed meal recipes. Take a look at our top 5 Netflix picks for this Fall/Halloween.

Stranger Things

This decidedly creepy Netflix original series brings back all the nostalgia of movies like Stand By Me, E.T. and The Goonies. Starring Winona Ryder and break out stars Millie Bobby Brown and Finn Wolfhard, Stranger Things starts with a missing child and a frantic mother in a small town in Indiana set in 1983. This is a DO NOT MISS show that everyone is talking about. We also love that our clear Sea TREK helmet is featured in 2 episodes, and our very own Keenan Mayfield (Sea TREK Field Operations Specialist) was on set when the scenes were shot.

Try one of these delicious Eggo recipes, while you binge watch all 8 episodes — e11e approved!

E.T. The Extra Terrestrial

If you haven’t seen this classic, catch it while you can —it is on Netflix right now!
This 1982 Steven Spielberg masterpiece is as compelling today as it was when it was brand new. A young boy befriends a peaceful alien and keeps it a secret — until the alien falls ill.

Instead of ordering pizza try this recipe at home
Meat Lovers Pizza


This remake of the classic T.V. show is as funny as it is sweet. Will Ferrell and Nicole Kidman light up the screen along with Shirley MacLain, Michael Caine and Steve Carell. This witchy little comedy is perfect for a snuggly night indoors.

Try it with this Witches’ Brew Pea & Bacon Chowder

Sleepy Hollow

This creepy, stylistic, movie version of the 1820 Washington Irving publication The Legend of Sleepy Hollow is sure to intrigue and frighten. With Tim Burton’s ethereal, dark and edgy style of directing, and Johnny Depp, Christina Ricci and Christopher Walken’s performances you might want to leave the lights on.

Try baking this delicious pumpkin bread with brown-butter maple icing

The Addams Family

The T.V. show translated well into this movie. With dark humor, romance and a quirky family, this fun movie will hit that Halloween sweet spot. Snap Snap!

Try one of these finger food recipes! “Wednesday play with your food!”

If you have any suggestions for fun seasonal pairings please comment below. Happy watching!

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Monday, October 3, 2016

Designing and/or Redesigning your Business Website

Sea TREK’s new website has launched.

Check out the new design at

The technology behind Sea TREK is always advancing. We strive to provide the most current innovations to our customers.

With that it mind, it is important that our website (the virtual doorway to our business) reflects that same cutting edge emphasis. Staying up-to-date and on-trend with technology and design is important because it helps tell our story. It shows that our company’s principles are consistent. Across every aspect of Sub Sea Systems and Sea TREK it is apparent that we are always breaking new ground. From the soon-to-be-released upgrade to our helmet design, to our creative marketing strategies, and our new website – it is apparent that our core values are quintessentially progressive.

When redesigning the website we considered 3 important facets.
In no particular order:

1. The current and upcoming trends in user experience and web design.
2. Our brand’s personality.
3. Our target audience.

1. Trends

The web changes so quickly. It is important to research what trends are out there and what is working and what is not. You can trap yourself if you are not careful when considering the things you’d like to mimic and/or adapt.

You must be aware of the growing mobile friendly world. Use queries (or responsive templates.) Google search rankings are negatively effected if someone is searching on their smartphone and your website is not optimized for mobile.

High-resolution images (that load quickly) are vital to making an impact. Full screen video is a surprising way to showcase your business. If a picture is worth a thousand words, video is worth exponentially more.

Be social! Connect your social media accounts and even allow guests to interact with your content by using hashtags.

2. Brand Personality

Every brand should have a voice. In an ever more digital and automated world, it has become more and more important to show a genuine personality. Whether emphasizing humor, creativity, beauty or happiness it is paramount to making your business stand out.

Once you have decided on your voice — stick to it. Consistency is key to convincing customers that you are sincere. You have to decide how to convey your message. Illustration, photography and tone in written content — all combine to define your unique brand personality. Find inspiration in your environment, in your employees and in the real world. The internet is helpful, but your message will be lacking if you only copy what you see.

3. Target Audience

Who are you looking to reach with your website? Create imaginary general audiences and then narrow them down. Draft your customers’ personas and assess your design using the demographics you wish to reach. Are you targeting teens? Cruise guests in their golden years? Existing businesses? Entrepreneurs? All of the above? Find a way to reach these audiences with the content you create. Maybe you offer a discount to people who use a specific hashtag (teens), and you have a page emphasizing how your business offers team-building experiences for employers. Use creativity to stand out in a sea of businesses.

And, as always, follow the rules. Use the proper code to emphasize titles and sub titles. Use alt tags for all of your images. Name images with descriptive words and use dashes between words, for example: sea-trek-helmet-diving.jpg, and make sure your content includes the key words that describe your business.

To learn more about current trends, you can check out Google's material design or

If you are a Sea TREK operator interested in upgrading or designing a web site and would like help — Andrea Murphy, our Social Media Manager & Web Designer (aka head guru for all things online!), is available to provide inspiration and advice. Contact for more details.

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Monday, September 26, 2016

Beer Batter Fish Tacos with Lime Crema and Radish, Green Apple, Mango Slaw

Sea Foodie Recipes by Sub Sea Systems

Beer Batter Fish Tacos with Lime Crema and Radish, Green Apple, Mango Slaw

Download the printable recipe card

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Wednesday, September 14, 2016

Reef Alliance Day Cleanup 2016

This Saturday is Ocean Conservancy’s annual International Coastal Cleanup and our annual Reef Alliance Cleanup. Sub Sea Systems’ Corporate headquarters is located in California and we participate by joining forces with the American River Conservancy.

Our employees and their families meet at one of the locations near our lakes and rivers, and we pick up trash, debris and all kinds of stuff (a car bumper, a shoe and much more)!

The world’s oceans provide us with life. Everything relies on the health of our oceans — from producing oxygen and providing habitats for an abundance of sea creatures, to furnishing an environment for the eco-tourism industry that generates income for thousands upon thousands of businesses globally — our world’s oceans make the world go ‘round.

It is important that we respect and care for this invaluable resource. As Sylvia Earle said, “No water, no life. No blue, no green.” The health of the entire planet relies on the health of the oceans. Trash and debris in our seas affects the animals that live there. Sea creatures will mistake plastic for food and ingest it; plastic fishing line and nets entangle, strangle and even amputate creatures’ limbs. It is our responsibility to keep this from happening.

When we participate in the American River Conservancy cleanup for our Reef Alliance day we help keep debris from our seas. Rivers ultimately reach the ocean, if we can stop even the smallest amount from reaching our seas we will be contributing to a stronger, healthier planet. We also believe it is important to educate the next generation about the significance of reducing, reusing and recycling — and to instill in them a deep love and understanding of our sea life and our oceans.

If you wish to participate in a cleanup this Saturday September 17th, 2016 check out Ocean Conservancy and American River Conservancy’s websites for more detailed information.

Additionally, if you want to keep track of the trash you clean up download the Clean Swell App for iPhone here and for Android here.

Last year Ocean Conservancy reported record numbers of volunteers and trash removed. Check out the infographic below.

Let's help beat those records!

And finally — Reef Alliance members — don’t forget to submit your photos and numbers to

The Reef Alliance member that organizes the best cleanup project will win the annual Reef Alliance award. The winner will be announced in October.

If you want to learn more about Reef Alliance click here, and remember:

“Take only photos, leave only bubbles”

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Friday, August 12, 2016

How to Start a Blog for your Business

In  todays world of mass digital consumption the only way to reach target audiences is to offer content that people want to see/read. We all know that social media is an important aspect of marketing, but one of the best ways to offer content is to build a blog. Blog is short for web log. It is a place to tell a story, share a product, offer advice… pretty much anything you can imagine can be made into a blog post.

If you do not have a blog you are missing out on a really big opportunity to attract customers to your business. Writing about your business, sharing testimonials, posting photos and creating a personality behind your brand builds a ‘fan base’ that can be utilized in targeted marketing campaigns, emails, newsletters and more. We suggest you hesitate no longer. Start your blog today.

How to get started

Sign-up/ host your blog

The first thing you need to do is choose a blog hosting site. You can build your blog on your own website, on Wordpress, or many others. We chose Blogger. Blogger is a Google product and Google is the most used search engine; 72% of all internet searches use Google. We are not saying they rank their own products higher in searches — you still have to write quality content and follow SEO rules, but we like Blogger and it is pretty intuitive.

If you choose Blogger you will have to create (or sign in to) a Google account. Click here for instructions. Then proceed to Click the button that says New Blog. A pop up screen will ask you for the blog’s title, custom address (url), and offer choices for a template (don’t worry, other than the title, you can change these things later). Then click create blog.

Once your blog is created, click the orange pencil to write your first post. This can be an announcement that you are starting a blog. We just need to be able to see what it will look like so we can start designing the look of your blog. After you are done Click publish. A pop-up will ask you if you want to share on Google+ (this is a good idea) click share or cancel.

Design your blog

On the left you will see a menu. Explore the items to familiarize yourself with how Blogger works. Your blog is now live, but there are still many things you may want to do to make your blog look like it fits in with your business website. There are also many ‘gadgets’ that can add functionality, for example: social media links or sign-up forms that automatically email your blog to your subscribers (we like Mailchimp).

Go to your Template. Play around and see what you like. Once you decide, choose the template and then click customize. A new Menu will appear. This is where you can choose text color, background images and more. Your branding should be apparent. Logos, fonts and colors should all reflect your business’s style. There are many tutorials online that can help you to achieve your desired result. When you are satisfied click apply to blog. Then click View blog to see it live on the world wide web.

Setting up the blog is only a small part of what a blog requires. Now you have a place to post, but the most challenging/rewarding part of a blog is constantly coming up with fresh content that people want to see and that will bring people to your business. You have to be creative.

Create a marketing schedule

Gather ideas/ Plan ahead

First decide how often you want to post. For small businesses that cannot afford a team of content creators, I recommend at least once a week, and planning 3 months in advance. Choose which day of the week you want to post (it helps to post consistently, but it is not necessary), and here is the fun part… decide what you want to post.

Find inspiration in everything. Do you have a silly joke idea that is relevant to your business? How about a recipe that you love — can you tie it in to what your business represents? Think about the things you look at when you are online and replicate those in a creative way that reflects your brand’s personality.

An illustration from our blog

Testimonials, Holiday related posts, current events, viral videos — all these things are excellent treasure troves of content. Share the unique perspective that only you and your business can provide. You can also search for blog ideas online and manipulate the ideas to fit with your style.

Keep an ongoing list; write down any idea you have and then choose the ones you like the best. Every time you think of something add it to the list, then when you need to create the next 3-month schedule you already have something to pull from.

Now add your blog post ideas to your calendar. You can also use this calendar for other marketing strategies like Facebook posts or Pinterest boards. You can even theme each week around a specific topic so that all of your marketing centers around …say — Shark Week. Just make sure when you get to the end of the 3 months that you have another brainstorming session and plan for the next 3 months.


The length of your blog post depends on the subject, but a good goal to have in mind when writing is 300-500 words. Images are also extremely important. There are a lot of tutorials on how to do your own photo-shoot (no one wants to look at boring stock photos of a smiling lady on the phone). Get creative.


Finally — share. Post your blog everywhere. On your website, on your Facebook. Pin it on Pinterest. Email it to your Mom. Get it out there for people to see.

Blogging is a lot of work (it is fun, too), and staying organized is key.

To recap:

  • Sign-up/host your blog 
  • Design the look
  • Gather Ideas/Plan Ahead
  • Write/Post
  • SHARE 

Good luck!

Did I miss anything? Add your thoughts in the comments below.

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