Sub Sea Systems — Our World is a blog dedicated to the unique experiences of Sub Sea Systems — Immerse yourself in our incredible adventures, company culture, and innovative programs and products.

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Friday, February 24, 2017

Ernie, the Bubble Eating Sea Turtle

Sea Turtle at Seal Life in England

For four years, visitors to SEA LIFE Manchester in the United Kingdom have enjoyed a variety of aquatic experiences, including the awesome opportunity to feed its resident, Ernie, the giant green sea turtle.

Ernie, who was rescued from a turtle farm in The Caymans, is a favorite among visitors and Aquarists-to-be. The celebrity turtle happily takes advantage of the many daily handouts from his adoring fans as they learn about his diet and habitat. In fact, SEA LIFE handlers had to start carefully guarding Ernie’s consumption of tasty treats after he started to show a bit of flab in his flippers. 

Fortunately, Ernie recently found a new source of entertainment and opportunity to shed those extra pounds– playing with the bubble stream that escapes from the back of the SeaTREK® helmets!

Ernie slowly developed a passion for bubbles ever since SEA LIFE started running SeaTREK experiences. He has even contorted into funny positions over the back of the helmets, literally hanging vertically, head first into the bubble streams to get to the bubbles.
Sea TREK bubbles attract turtle

Alex Wright, Aquarist & Lead Diver shares, “since Ernie weighs over 80 kilograms (176 lbs.), he was getting a little in the way, but we didn’t want him to miss out on the bubbles he so clearly enjoys! I’ve used a scuba kit, with the SeaTREK umbilical attached and kept at the surface. Connected to the umbilical is a SeaTREK connector and hose, which runs into a drilled container that varies the amount of bubbles. By knocking at it, Ernie can make the bubbles come out of different holes.”

Ernie spends quite a bit of time engaged with his new “toy”, and has even started blowing bubbles out of his nose, to have even more to chase.

For more information on SEA LIFE and Ernie’s adventures, please visit And, don’t forget to book a SeaTREK experience so that you can meet Ernie the bubble eating sea turtle.

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Friday, February 17, 2017

How to Check Items off of your Bucket List — A Guide to Achieving your Bucket List Goals

Do you have a bucket list? If not we suggest you check out this blog and create your own Pinterest board right now!

Once you have a list you can break it into categories. Usually there will be personal achievements (education, health, new skills, physical ability), daring feats (skydiving, hang-gliding, shark cage diving), spiritual growth (pay it forward, charity, meditation) and, of course, TRAVEL!

Travel is the focus of this bucket list guide.

Travel has many sub-categories. You may wish to go to Italy, but also have specific sights you want to see. You may wish to see a ballet… specifically, in the Sydney Opera House. There are so many incredible destinations and experiences this world has to offer. Here are a few sub-categories to help you get started.


The Location is the destination for the specific bucket list item. It could be Mexico or the neighborhood park.

Historical Sight

You may want to see where a battle took place, where a castle still stands or a memorial.

Natural Wonder

Witness the northern lights, Yellowstone, the painted dessert — beauty that is made by nature.


Ride an elephant, swim with dolphins, zip line over the rain forest — experience something unique.


Meet locals and do what the locals do; visit street fairs, festivals and cultural performances.


Attend plays, performances, art installations, art shows and/or exhibits.


Learn how something is made, learn about a creature or habitat, immerse yourself in a culture — learn through travel.


Try tequila in Mexico; eat gelato in Italy and croissants in France… and/or try new things (adventurous eating such as morcilla and riñón in Argentina).

Let's Get Started...

1st prioritize your goals. We recommend you choose both an easy goal to achieve and a more difficult goal. For example, let’s say you want to see a movie in the park with a picnic of fruit and cheeses, and you want to go to Mexico and Sea TREK with dolphins.

Start Saving

Create a place where you can visualize your progress.

Get 2 jars (or two savings accounts) and commit to adding to both. One is toward the Mexico goal and one is for the movie in the park. Decide on the percentage of savings that will go to each. The idea is that the short-term goal will be obtained and replaced many times before the long term goal is reached; that way you don’t feel discouraged about your bucket list, but still progress toward achieving the big-ticket item.

A good way to save is to plan to add all the “change” from your transactions to your goal account or jar. Keep your receipts and round up. At the end of the week transfer the total to your accounts (sticking to the planned percentage distribution). In my experience this works out to about $10 dollars a week (that’s $520 a year).

Another easy way to save is to replace a small daily pleasure with a cheaper version. For example: if you drink Starbucks everyday — think about investing in a reusable travel mug and brew your own coffee at home. Put that 3 dollars a day into your funds and see how fast it adds up! If you get a $3 dollar coffee a day, 5 days a week, 52 weeks a year, that is a grand total of $780 dollars a year! That is just one small life-change that can help you achieve your travel goals.

An even better and more lucrative change is to start bringing your lunch to work — save leftovers, make mason jar salads or prepare delicious sandwiches. Most purchased take out lunches average around $10 dollars, if not more. $10 dollars a day, 5 days a week, 52 weeks a year — that is $2600 dollars that you could be saving a year!

Other small, but significant changes can add to your funds: don’t go and spend your hard earned cash at the bar; skip the theaters and wait for Redbox; and plan fun activities that cost little-to-no money. Keep yourself busy with hobbies that occupy other areas of your bucket list. Learning the guitar or Spanish, starting your own business or painting outside by the ocean or in a garden — doing things that fulfill your goals will be more satisfying to your soul and will save or even earn you money.

Plan to SAVE! Set up an automatic savings account transfer. Choose how much you want to save each month and don’t use that money — it doesn’t exist.

When you are finally ready to book the BIG trip, plan around less busy times. You will pay less on airfare and hotels, and enjoy a less crowded vacation. Avoid booking in advance to take advantage of last minute deals, and plan on leaving mid-week for cheaper fares.

Let’s revisit the categories of our travel bucket list...


We focused on the goals of locations, but what about the things you want to do when you get there? Look through our categories below and try to find things that interest you. You can then set portions of your budget aside for each experience. Here are some suggestions for a trip to Mexico and a visit to Xcaret.

Historical Sight

Mayan ruins at Tulum — visit this beautiful archeological site that overlooks the Caribbean ocean.

Natural Wonder

Cenotes — float down the underground river and through caves and cenotes at Xcaret.


Sea TREK with dolphins — walk underwater and meet dolphins face-to-face in their natural environment.


Xcaret Mexico Espectacular — enjoy a fantastic show that demonstrates a journey through Mexico’s history.


Public art in Tulum — take a public art tour of more than 30 murals.


The Mayan Cacao Company — learn about the origins of chocolate.


Visit Amansala — drink cold beer and eat fresh, vibrant, local cuisine served to you on a beach lounge chair facing the Caribbean ocean.

As you plan your activities you can research and determine the cost so you know how much you need to save.

Did we miss anything? Do you have other ideas that will help achieve bucket list goals? Share them in the comments below.

Good luck and happy travels.

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Monday, February 6, 2017

Ocean St. Valentine's Day ecards

Valentine's Day is a day to celebrate our loved ones and tell them how much we love and appreciate them. Cards are the traditional memento, but ecards are the fastest way to deliver a sweet little surprise to your Valentine.

We have created a few ocean themed Valentines for you to share. You can save an image and send it to anyone who would appreciate a little ocean humor and a little love.

Happy Valentine's Day!

lets make people jelly ecard valentine

you are my main squeeze octopus ecard valentine

will you be mineatee ecard valentine

the only fish in the sea ecard valentine

we were made for each otter ecard valentine

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Friday, February 3, 2017

A Nautical Baby Shower

Kyle Mayfield and his wife Veronica brought a new baby Mayfield into the world on January 27th. In expectation of baby Mayfield’s arrival a baby shower was arranged with the utmost care and creativity, and what better theme for a Sub Sea baby than — you guessed it: the ocean.

A baby on the way is always anticipated with excitement and curiosity. Will the baby be dark haired or bald? Blue eyed or brown? Big? Small? Most parents now know way before the baby is born what its gender will be, but what about those parents who elect not to know? Baby Mayfield’s gender was kept a secret.

Planning a baby shower for an unknown gender can be a challenge, but as you can imagine the surprise is unlike any other. A simple and cute nautical theme allowed for a gender-neutral party that captured the spirit of a baby shower without having to be decidedly boy or girl oriented.

Decorations are the key to creating an atmosphere at any gathering. As always, Pinterest is a go-to for any party planning. By creating a board with any and every idea related to baby showers, parties and nautical themes we were able to collect the cutest and most relevant party décor, games and more.

One idea that caught our eye and became a focal point over the mimosa bar (it was a brunch party) was using fishing net to display baby pictures of the soon-to-be Mom and Dad. Looking at all the cute photos and speculating how the baby will look was a good conversation starter for guests who did not know each other… and who doesn’t love baby pictures?!

Another focal point showcased a beautiful homemade diaper cake and a clothesline laden with colorful baby swimsuits, trunks, and rash guards. Carissa Crail made the incredible diaper cake. You can find tutorials and ideas here.

The dining area was set with white, yellow and aqua linens and decorated with white daisies and glass bowls of sand, seashells and candles. Delicious homemade quiches, a gourmet berry salad and bacon filled guests plates as games commenced. Ice cubes with little plastic babies were distributed to drinks and the first to melt won a prize (“my water broke!”). Baby bingo was two-fold– as guests ate they filled in squares guessing what gifts the mother-to-be might receive; then, as presents were opened squares were marked off until someone shouted “BINGO!”

The nautical throne — where Mom-to-be opened the shower gifts — was decorated with balloon bubbles, streamer seaweed and colorful fish. Beautiful gifts were unwrapped and a 75-year old family heirloom bassinet was passed down to the next generation. A poll was taken as each gift was opened to see who thought the baby was a boy or a girl. 2/3 of the guests guessed boy.

It was a beautiful party that will be remembered for years to come.

8 lb., 20 in., healthy baby Mayfield came into this world on January 27th at 4:05pm. And it was announced to excited friends and family… it’s a boy! Wyatt James Mayfield — welcome to the world and welcome to the Sub Sea family! You are so loved!

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Monday, January 23, 2017

How to Use Snapchat for Marketing — Step Three

Using Photos from your Library

When we first began using Snapchat in our social media marketing strategy we began cataloging the things we discovered so that we could share our knowledge and offer tips and techniques to businesses that wish to add Snapchat to their social media repertoire.

See Step One — The Basics — and Step Two — A Guide to Snapchat’s Many Editing Tools— for more information.

This is step three and our original plan was to share how to use already existing photos  — In the beginning of July 2016 there was not a built in feature that allowed for that and there were several work arounds. By the end of July 2016 Snapchat implemented Memories.

Memories allows you to access your photo library on your phone and Snap photos that you have saved.  This is especially good for business marketing because you can create perfect photos and/or videos and Snap them to your story for your friends to see.

To access your camera roll and Memories from Snapchat’s main screen— swipe up. You will see two categories. Snaps and Camera Roll. Snaps stores your Snaps that you have taken with Snapchat, that way you can share them again later. Camera Roll accesses your photo library on your phone.

Tap on the Camera Roll category and you will see your photos and videos. If you wish to edit a photo with Snapchat’s fun filters just tap and hold the photo then touch the pencil icon. There are some new editing tools in addition to the ones we covered in the last Snapchat Blog. One looks like a paintbrush and brings up a variety of filters that add an artistic flair (similar to the filters on Prisma). The other looks like scissors and allows you to use your finger to ‘cut’ out a portion of your image and make a sticker! The sticker gets saved to your Stickers and can be used on other Snaps at a later date. Once you have an image you want to share tap the arrow and send it to ‘My Story.’

Memories adds a time to the top left of photos that you snap (for example: taken 2 weeks ago). The date is acquired from the data attached to the photo — the date you took the photo, or that the photo was added to your library. This lets friends know the photo is not from RIGHT NOW the way Snapchat was originally designed.

Another fun feature in Memories is Stories. Stories allows you to connect multiple photos into one Snap.

To make a story first take a few snaps. After you take each one tap the save button and close the photo. Find the photo on your camera roll (inside Snapchat), tap it and swipe down to see the editing tools and a menu. Tap the menu on the top left and choose ‘Create a Story from this Photo’. Then tap the photos you wish to add to your Story.

Return to the menu by tapping the back arrow and you will see your Story in a new category called Stories. The Snap will cycle through your pictures. Tap the Snap and hit Edit & Send. Tap the blue circle with the right arrow to send the Snap collection to your public MyStory or to friends.

You can also give a New Name to your Story by tapping and holding it and choosing Name Story from the upper left menu.

Make your Stories fun! Use all the editing tools on each photo in your story and share your creativity with the world.

Do you have any tips for using Memories and Stories on Snapchat? Let us know in the comments, and be sure to Friend us. Happy Snapping!

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Friday, January 13, 2017

A Look Forward — Trends to expect in 2017

As we look forward to the year ahead it is important we stay on top of the upcoming trends in marketing, technology, travel and industry related topics. We have curated a small sample of some of the trends that are going to be the most relevant and exciting for 2017. We suggest jumping on and riding these trends — the best benefits befall those who hop on before everyone else joins the bandwagon. Take a look and see what trends might help you to improve and market your business in 2017.


Augmented reality

Apps like Pokemon Go have taken the world by storm, and as technology advances so do the possibilities. Augmented reality (AR) is a mix between the physical world and the virtual. Some great examples of this technology include an app to find your car, a Star Chart app and Wallame (an app that lets you leave messages —in real locations— that can only be retrieved with the Wallame app). How can you use AR in your business? Click here for some more inspiration.

Virtual reality

Virtual Reality (VR) is still THE up and coming technology. From Hollywood VR films or walking on the moon to designing your home from the ground up or just plain ol’ gaming —the technology is moving forward daily. I predict we see some wonderful things in 2017. Here are some creative virtual reality uses. Tilt Brush | Magic Leap | mbryonic

360° video

360° video continues to captivate the masses. With Facebook and YouTube implementing 360°, don’t be surprised if you see more and more immersive videos. Check out this video of Sea TREK from Dive Busselton Jetty Australia. Want to try your own? Click here to learn more.

Live Streaming Video

Facebook Live has been on the rise. People enjoy the authentic and personal experiences that are shared as they actually happen. One of our favorites is Chewbacca Mom. In what ways could live streaming video connect your business to customers? Here are some more creative marketing techniques used on Facebook Live.


The young millennial and generation ‘X’ demographics have flocked to Snapchat. As the social media outlet grows, so does the potential to reach a younger audience. Check out these guides ( Step One | Step Two ) to Snapchat for business and see if you can snap up some new customers.


Princess cruises’ wearable — Ocean Medallion

Ocean medallions are wristbands that allow you access to a digital concierge where you can book tours and find directions. They also act as a key to open your stateroom door and a way to pay for your purchases without any cash, card or paper. Additionally the ocean medallion can locate friends and family onboard the ship and allow for interactive entertainment. Think of the advertising and sell point possibilities!

Snapchat spectacles

Snapchat spectacles are video enabled sunglasses that link to your Snapchat account, enabling snappers to capture moments as they see them. Keep an eye out; they are only available temporarily at pop up vending machines in various random locations, but they are sure to be a hit!


Travel is constantly evolving and being redefined. Instead of souvenirs and traditional tours, modern day travelers seek authentic experiences that let them feel what it’s like to be a local. They’re attracted to tours and interactions that enrich their perspective on people, culture, and the local environment, while creating unique and lasting memories.

Value and experience trump price — people want superb customer service that is personalized and genuine.


Ecotourism continues to rise as people become more aware of their impact on the environment, and more interested in understanding natural environments, local cultures and sustainability. Education through entertainment is an intangible commodity that drives the current travelers as they plan their vacation experiences.


Airbnb offers travelers unique insights into the places they visit. From finding out the best restaurants and local events from Airbnb hosts, to choosing to stay in artist lofts or castles — you can be certain Airbnb is on target for this year’s travelers. And soon, the Airbnb Trip App will let you browse and book locally curated activities and experiences. Sign up for the mailing list to find out when the app becomes available and see if you can offer your own local experiences on the new Airbnb Trips App.


2017 will see many new ships introduced and refurbished liners reopened. The number of cruisers this year will be expanding to include many more Millennials and Generation Xers. Travel agents will see an uptick in customers as consumers look for curated vacations with little or no hassle. Private islands will continue to captivate cruisers, and foodies remain important as celebrity chefs and fine dining experiences are top selling points. Expedition cruises, river cruises and pop culture theme cruises round out the top cruise industry predictions for 2017.

2017 promises many more trends on the horizon. We hope that you will look into the relevant topics and apply them to your business as soon as possible to take advantage of being ‘ahead of the game.’  Do you know of any trends that are up and coming? Please share them in the comments below.

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Monday, January 9, 2017

Sub Sea Systems 2017 Goals

Every New Year is a new chance to grow and change. This year Sub Sea Systems has its eyes set on some pretty significant goals — goals that will help our business grow, our employees be more productive and our operators be more successful.

As president and CEO of Sub Sea Systems — Jim Mayfield — frequently says: “We are a marketing and manufacturing company.” Our marketing efforts raise brand awareness, draw new business and attract potential guests, and our manufacturing expertise helps us provide top-level products and ongoing support to our operators around the world.

2017 Marketing Goals

  • Expand our marketing budget
  • Partner with travel blog influencers
  • Increase visual Social Media posts
  • Develop twice monthly YouTube Channel videos
  • Attend more tradeshows
  • Highlight operators in our blog

Additionally, we would like to encourage our operators to check into marketing tools that are going to be important in 2017.

Up and coming Goals for 2017

  • Complete the 1st Aquaticar™
  • Upgrade, modernize and improve our in-house databases
  • Complete NEW SeaTREK Manuals
  • Launch Sea TREK Retail Store
  • Update and expand marketing materials available on the web

And a little sillier

  • Utilize sit down /stand up desks — stand more
  • Share healthier snacks
  • Dance everyday at 3 o’clock
  • And continue wearing bright, happy smiles…

Do you have goals that you’d like to share? Please leave them in the comments below. And visit our websites: Sub Sea Systems | Sea TREK | ClearLounge | FunCat and Aquaticar to learn more.

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