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Tuesday, November 22, 2016

How to Celebrate the REAL Magic of the Holiday Season

The smell of turkey and stuffing wafts through the air, kids dressed up in their Sunday best eat black olives off the tips of their fingers, a football game on the TV is the background noise to the chatter of family and the laughter of children. A warm fire crackles in the fireplace and the table is arranged with the good china and linen napkins. After all of the anticipation for this day and all the good it brings, it is important to remember to be thankful for the things you have — from family and food, to health and home.

Our appreciation for an abundance of food, family, warmth and laughter is made even greater when we consider those less fortunate. The holiday season always reveals generous hearts. From canned food drives and holiday meals at homeless shelters, to monetary donations and toys for tots — this is a time of year that people not only celebrate and give thanks for what they have, they also reach out to those in need. The spirit of giving and kindness warms the hearts of all involved.

This year Sub Sea Systems is participating in the “Warm the Homeless Drive” sponsored by one of our freight and logistics providers, AIT. Last year we participated by donating gently used coats and sweatshirts, and through the combined efforts of AIT and their clients, 250 coats were given to the homeless in Sacramento, California. This year, AIT is collecting new and gently used blankets and tarps. “The tarps provide some form of protection from the cold, wet ground,” explained Josh (our AIT representative).

There are many other ways to help those in need. From small, local efforts to large-scale operations — you can be sure to find a way to give back.

We have rounded up a few organizations you may be interested in, but you can always reach out to your local schools, shelters, churches and food banks to find out ways you can support your community.

Toys for Tots 

The Toys for Tots Program, established by the U. S. Marine Corps Reserve, collects new, unwrapped toys. The toys are given to less fortunate children for Christmas to deliver a message of hope.

Operation Homefront

In collaboration with the Dollar Tree, Operation Homefront collects toys, gift cards and other items and gives them to military kids to show our nation’s appreciation and support for our military families.

Feeding America

Food banks provide food for families in need all year round. You can find canned food drives during the holidays or you can organize your own event.

Save the Children

From school supplies, medicine and mosquito nets, to funding education, or providing families with goats and chickens; Save the Children wants to give every child a chance.

Whatever you choose to do — pay for someone’s coffee behind you, donate blood, or serve the homeless a holiday meal — spreading cheer and giving back is what makes the holiday season so special.

And while children anticipate the turkey and pie, Christmas stockings and pretty packages — while they write letters to tell Santa what they want and they imagine what they might be opening on Christmas morning —it is important that the real magic — appreciation for what they have, compassion for those who have not and the desire to help those in need — are qualities that are demonstrated and nurtured.

We have created a printable Thanksgiving placemat that will help kids think about what they have to be grateful for and what they can do to help others in need — while they color the fun illustrations and enjoy their holiday meal.

Click the image below to download the printable file (prints at 11x17)

Happy Thanksgiving!

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Friday, November 18, 2016

Black Friday Finds for Everyone on your list

As Thanksgiving rapidly approaches and we plan our decorations and seating arrangements, decide between ham and turkey (or both), and scour the internet for recipe ideas — we are all aware, in the back of our minds, that Christmas is creeping up. What does this mean? Shopping, Christmas lights, shopping, Christmas parties, shopping, Christmas trees, shopping, baking, shopping, wrapping, decorating, crafting and did I mention shopping? We all know it will be a busy and expensive lead up to the big day, but fortunately another ‘holiday’ happens the day after Thanksgiving— you guessed it: Black Friday!

Traditionally an American holiday, Black Friday has begun to infiltrate other countries seeking to reach an American audience. Black Friday is the day after Thanksgiving; every year retailers stock their shelves with electronics, appliances, toys & gift baskets and they offer incredible discounts! Many people plan their Christmas shopping around Black Friday — circling ads and waiting at the doors for stores to open. If you do it right, you can save a lot of money!

There is excellent Black Friday specials planned across the board. From huge sales at major retailers to impressive discounts offered at small local boutiques, you will be sure to find the perfect gifts for your friends and family (and maybe even something for yourself)!

Here are our Top Finds for Black Friday

For the Cook:

Kitchen Aid Stand Mixer
Kohls $199 and $45 Kohls cash

For the Gamer:

Xbox One S budle with Minecraft Game
Target $249.99 and a $40 Target Card

For the Kiddos:

Walmart $48.88 — only available on black Friday online or at door 6pm Thursday. Hatchimals are sold out everywhere and they retail for $250.00!

For the Photographer:

Any GoPro items
10% off through Sub Sea Systems — must receive an email order between 12am and 12pm Pacific Standard Time Friday November 25th —Email

For the Leisure Seeker:

10% off any kit or item — must receive an email order between 12am and 12pm Pacific Standard Time Friday November 25th — Email

For the Adventurer:

Sea TREK Adventure
Deals available at:

Miami Seaquarium
Sea Trek Reef Encounter — 2 for 99$

SeaLife Park Hawaii
Shark TREK — $69.99 (includes park admission)

Sea TREK — Xcaret total (Admission+buffet+Sea TREK) $151.20
Also, sign-up to be the first to receive black Friday deals

Sea TREK — Xel-Ha total (Admission+buffet+Sea TREK) $116.10
Also, sign-up to be the first to receive black Friday deals

Have any great deals you want to share? Add in the comments below!

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Friday, November 11, 2016

Sea TREK at OdySea Aquarium is Officially Open!

Situated in the desert in Arizona with bathroom sinks that look out into a shark tank and 1000 lb globe aquariums suspended from the ceiling — OdySea Aquarium is a modern marvel. Over 30,000 creatures (500 different species) call this massive complex home. Curious sea turtles, graceful stingrays, frisky otters, mysterious sharks, and friendly penguins are just a few of the inhabitants.

OdySea Aquarium boasts a 3D IMAX theatre, touch pools, a penguin exhibit, a Rivers of the World exhibit, and an escalator ride down into the Sharks of the Deep — among others.

One of the most impressive and innovative features at OdySea is the Living Sea Carousel. The Living Sea Carousel is a circular, theater-style carousel that slowly rotates and reveals different exhibits including the 'Open Ocean', 'Sea Turtle Reef', 'Sea Lion Sound', and 'Shark Waters'.

A Sea TREK Guide in the 'Open Ocean' aquarium acts as the Master of Ceremonies and welcomes guests to the carousel tour; while the remaining round-about experience is conducted by an entertaining, scripted video.

Moreover, we are proud to offer a Sea TREK tour in this prestigious and state of the art facility. Sea TREK adds that extra special touch. There is no more immersive experience than interacting with sea creatures under the water!

Carl Hanson, Sea TREK Manager at OdySea Aquarium, has been with Sea TREK since 2011. He started out as a Guide at Miami Seaquarium and shortly thereafter moved up to the level of a Sea TREK Training Coordinator. Now he manages a staff of 10 at the newest Sea TREK location in the world — Sea TREK at OdySea. We asked him to share his thoughts on OdySea and the Sea TREK experience being offered.

“My team and I are very excited to bring this incredible program to the desert. OdySea Aquarium is the first aquarium to feature many things that have never been done before, and Sea TREK here is also a completely unique experience. We are the first Sea TREK to feature marine life exclusively from the Indo-Pacific region of the world, and not only do we operate Sea TREK tours, we also have an exhibit where guests can interact with a Sea TREK Guide. While the guide is in the water, guests can ask us anything from “What did you have for breakfast?” to “What is that thing on your head?” Using DiveLink communication we can speak with the guests and enjoy great interactions. We look forward to bringing the amazement of the Earth’s oceans to the American Southwest.” — Carl Hanson

Learn more about OdySea Aquarium and Sea TREK on and

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Friday, November 4, 2016

5 Easy Ways to Improve SEO

SEO is an acronym for Search Engine Optimization. Search engines such as Google and Bing use web crawlers, spider or bots to crawl the web. They follow links and check keywords and content to decide each web page’s ranking. 

Your web page needs to come up on the first search page (preferably ranking number one) when a relevant keyword is searched. Determining appropriate keywords is very important when designing and writing content for your website. 


Good keywords include words like California (your location), diving and eco-tourism (your business type), helmet diving (your product type), and SeaTREK (your brand name)… think about what you would type in a search engine when looking for a business similar to yours. Make sure to include these keywords in your text — organically. Too many repetitions of a word can result in a lower ranking. The algorithms that Google and other search engines use are very smart… trying to ‘cheat’ will not serve you well.

It is also a good idea to use keywords in your titles and use the heading tags in the proper hierarchy — h1 tags are more important than h2 etc.


Any images on your website should include alt tags. This is for accessibility purposes, and it helps the search engine to find your site using the content of your images. It is also helpful to name your images with a relevant description using dashes (-) in place of spaces. Do NOT use underscores (_). 

Make it Mobile Friendly

Use css media queries to detect screen size, and design your site to work well on mobile devices. More and more people search the web using their mobile devices, if your content doesn’t look right or behave correctly — people will leave your site and you will lose potential business. You can also look into AMP and see if it is right for you.


Not only is it important to have really well written, keyword-rich, entertaining body text — it is very important not to duplicate content. Search engines want originality and duplicate content will result in lower rankings. Do not copy anything word for word. 

Creating content on the web that links back to your website is also extremely important. Fresh and engaging blog posts are a great way to keep your audience engaged and increase your page ranking. See our guide to setting up a blog for tips and tricks on getting started.

Meta data

Meta data is data that only the search engine utilizes — it does not show on your website. There is a keyword meta data tag, but its relevance in ranking has lost its luster. The more important meta data tags are title and description. Google uses these to preview your site on a search page. 

There are also ways to indicate to Facebook and Twitter what image and description will show up if someone shares a link to your website. 


Ever wondered how some websites have star ratings and display more information in their search engine results? Try using Google’s Structured Data Markup Helper 

Do you have any tips or tricks about SEO that you’d like to share? Add them in the comments below.

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