Sub Sea Systems — Our World is a blog dedicated to the unique experiences of Sub Sea Systems — Immerse yourself in our incredible adventures, company culture, and innovative programs and products.

Subscribe to our Blog

Friday, January 13, 2017

A Look Forward — Trends to expect in 2017


As we look forward to the year ahead it is important we stay on top of the upcoming trends in marketing, technology, travel and industry related topics. We have curated a small sample of some of the trends that are going to be the most relevant and exciting for 2017. We suggest jumping on and riding these trends — the best benefits befall those who hop on before everyone else joins the bandwagon. Take a look and see what trends might help you to improve and market your business in 2017.


Marketing


Augmented reality

Apps like Pokemon Go have taken the world by storm, and as technology advances so do the possibilities. Augmented reality (AR) is a mix between the physical world and the virtual. Some great examples of this technology include an app to find your car, a Star Chart app and Wallame (an app that lets you leave messages —in real locations— that can only be retrieved with the Wallame app). How can you use AR in your business? Click here for some more inspiration.

Virtual reality

Virtual Reality (VR) is still THE up and coming technology. From Hollywood VR films or walking on the moon to designing your home from the ground up or just plain ol’ gaming —the technology is moving forward daily. I predict we see some wonderful things in 2017. Here are some creative virtual reality uses. Tilt Brush | Magic Leap | mbryonic

360° video

360° video continues to captivate the masses. With Facebook and YouTube implementing 360°, don’t be surprised if you see more and more immersive videos. Check out this video of Sea TREK from Dive Busselton Jetty Australia. Want to try your own? Click here to learn more.


Live Streaming Video

Facebook Live has been on the rise. People enjoy the authentic and personal experiences that are shared as they actually happen. One of our favorites is Chewbacca Mom. In what ways could live streaming video connect your business to customers? Here are some more creative marketing techniques used on Facebook Live.


Snapchat 

The young millennial and generation ‘X’ demographics have flocked to Snapchat. As the social media outlet grows, so does the potential to reach a younger audience. Check out these guides ( Step One | Step Two ) to Snapchat for business and see if you can snap up some new customers.


Wearables 


Princess cruises’ wearable — Ocean Medallion

Ocean medallions are wristbands that allow you access to a digital concierge where you can book tours and find directions. They also act as a key to open your stateroom door and a way to pay for your purchases without any cash, card or paper. Additionally the ocean medallion can locate friends and family onboard the ship and allow for interactive entertainment. Think of the advertising and sell point possibilities!

Snapchat spectacles

Snapchat spectacles are video enabled sunglasses that link to your Snapchat account, enabling snappers to capture moments as they see them. Keep an eye out; they are only available temporarily at pop up vending machines in various random locations, but they are sure to be a hit!


Travel


Travel is constantly evolving and being redefined. Instead of souvenirs and traditional tours, modern day travelers seek authentic experiences that let them feel what it’s like to be a local. They’re attracted to tours and interactions that enrich their perspective on people, culture, and the local environment, while creating unique and lasting memories.

Value and experience trump price — people want superb customer service that is personalized and genuine.

Ecotourism

Ecotourism continues to rise as people become more aware of their impact on the environment, and more interested in understanding natural environments, local cultures and sustainability. Education through entertainment is an intangible commodity that drives the current travelers as they plan their vacation experiences.

Airbnb 

Airbnb offers travelers unique insights into the places they visit. From finding out the best restaurants and local events from Airbnb hosts, to choosing to stay in artist lofts or castles — you can be certain Airbnb is on target for this year’s travelers. And soon, the Airbnb Trip App will let you browse and book locally curated activities and experiences. Sign up for the mailing list to find out when the app becomes available and see if you can offer your own local experiences on the new Airbnb Trips App.

Cruises

2017 will see many new ships introduced and refurbished liners reopened. The number of cruisers this year will be expanding to include many more Millennials and Generation Xers. Travel agents will see an uptick in customers as consumers look for curated vacations with little or no hassle. Private islands will continue to captivate cruisers, and foodies remain important as celebrity chefs and fine dining experiences are top selling points. Expedition cruises, river cruises and pop culture theme cruises round out the top cruise industry predictions for 2017.

2017 promises many more trends on the horizon. We hope that you will look into the relevant topics and apply them to your business as soon as possible to take advantage of being ‘ahead of the game.’  Do you know of any trends that are up and coming? Please share them in the comments below.