The World's Deepest Underwater Dance Floor

QUIZ: What’s 42 meters deep, filled with 4300 cubic meters of water, and includes a laser light show?

ANSWER: it’s the Desperados Deep House Dance Party, featuring Sea TREK!

Desperados, a Heineken brand of tequila-flavored beer, pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool (Y-40 The Deep Joy) into a dance floor. Desperados is famous for hosting high-energy parties to promote its brand– in previous years they’ve hosted Skyfest, a hot air balloon electronic dance party and light show, and Bass Drop, a zero gravity music festival. This year, 400 fans convened in Venice, Italy, for the Deep House dance party and multi-sensory experience.

Submerged partygoers used Sea TREK diving helmets fitted with a sub aqua sound system to listen to live performances by DJs and musicians, as they danced underwater surrounded by a custom light show. Performer, Peggy Gou, an award-winning Berlin-based artist, said, “It was a unique experience to see people tearing up their own dance floors under the water to my music! It shows if you have the right mindset, the world is your dance floor.”

While the party was all about fun and frolic, many months of careful preparation were required to ensure the success of the event. Sub Sea Systems’ team worked closely with Jack Morton, experiential marketing gurus and creative visionary behind the Deep House Dance Party, to organize the helmet diving aspect of the event. During the course of the planning, Sea TREK representatives made two visits to the Y-40 venue in Italy for testing; while Sea TREK Spain hosted a group of individuals from Jack Morton and Heineken in Gran Canaria, Spain for a day of VIP Sea TREKking.

Sub Sea Systems provided 10 Sea TREK helmets and 1 demonstration helmet for the event, as well as hoses, regulators, a custom manifold, and more! Team members soon followed, including: Jim, Kyle and Keenan Mayfield, along with Filiberto Medina (Spain & Europe Representative), and Ad van Tuijl (Regional Director, EMEA & Russia). Once there, they set up Sea TREK, trained Y-40 diving staff, and managed practice dives before the even commenced.

“This was an insane event,” shared Kyle Mayfield, Sea TREK Director of Production, “Of the Sea TREK programs and projects that I have been part of, this Desperados promo was by far the craziest. I’d like to recognize the Sub Sea and Y-40 staff for their extreme attention to safety– over the course of 4 high energy days full of training dives, rehearsal dives and event dives, and an excess of 150 guests, we had no incidents or issues. For the participants, who had limited to no dive experience, nor knowledge of just what was to take place, this was a smashing success and something that will be difficult to exceed. From the music pumping both above and below surface, to the laser light show, to the underwater dancers and entertainment, to the exuberance of the guests as they exited the water…it was just amazing! I’m grateful to have been a part of such a memorable event. It just leaves me wondering, what will Sea TREK be involved in next?!”

Keenan added, “This event can only be described as one massive success. From the production side, I have never worked with such a talented group of individuals. This was truly a team effort, and we couldn't be prouder to have been a part of it. Desperados Deep House was a truly one-of-a-kind immersive, interactive adventure. The underwater guest experience and overall insanity this event brought will be truly difficult to exceed.”

Sub Sea Systems is grateful for the opportunity to participate in this event, and proud to have made history with the World’s deepest underwater dance party!

Check out the video of Desperados Deep House Dance Party below!