Aquaticar, the world’s first underwater driving experience, was featured at the DEAL trade show in Dubai last week. Our staff, who met up with our partners Cloward H2O, traveled 26 hours and approximately 8,000 miles with trade show materials, a sleek model of Aquaticar, and lots of excitement, knowing they were about to share the unique Aquaticar technology with a brand new audience!
We asked Kyle Mayfield, Sub Sea System’s Vice President of Production, about his travels and the trade show experience:
Q: How long did it take you to fly to Dubai?
KM: Our trip took us 26 hours door to door
Q: Why do we do this trade show?
KM: The DEAL show gives SSS an opportunity to not only make new contacts in the Middle East’s premier tourism and entertainment destination– Dubai, but also gives us an opportunity to meet with our existing clients in the region.
Q: How long did it take to set up the booth?
KM: This well-oiled machine took two people only two hours to set up…that’s like an hour a person!
Q: What were some of the questions or comments you received about Aquaticar?
KM: Some people were familiar with Aquaticar from the IAAPA show in Orlando last year, while others were seeing it for the first time. The reaction continues to be the same- impressed and intrigued! Most people are interested in how it is propelled and how guests are able to breathe underwater.
Q: What other cool things were displayed at the trade show?
KM: We stayed busy at the booth and had limited time to look around, but my favorite of what I saw/experienced was curling at the Xtraice booth.
Q: How many hours were you at the trade show booth?
KM: Including set up and break down, 24 hours…dang!
Q: While we can’t reveal who is interested in Aquaticar, can you comment (without being specific) about the interest level?
KM: We received strong local interest in Aquaticar and look forward to our next visit! ☺
The key feature of the booth at DEAL was a scale model of Aquaticar. Our team painstakingly built a replica that would show all of the features of the car. The model took a team of three over two hundred hours to build! From 3D printing, to molding, to ensuring the wheels turned, to creating the tiny logos… the car is truly an exact replica; complete with functioning canopy, wheels and rotors!
On the home front, our staff has been working hard on advancing Aquaticar to the next phase. Our giant test tank is now equipped with a track! And, we’ve moved the test car into the tank to test its speed and weight. (As a side note, we are also testing a new Sea TREK helmet in the tank, with improvements expected on comfort and noise reduction).
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