Sea TREK Smiles

March “Month of Smiles” Social Media Campaign

Sub Sea Systems and Sea TREK engaged social media users with the 2^nd annual “Smile a Day” campaign throughout the month of March. The campaign aimed to increase awareness about the Sea TREK experience and Sea TREK destinations around the world, and to earn organic likes and follows. Each day in March, a Sea TREK photo along with a guest’s testimonial was posted across Sea TREK’s social media channels.

The photos and testimonials captured the true emotion of the Sea TREK experience from the guests’ point of view. All of the content was sourced from real reviews on TripAdvisor, Facebook, blogs and Yelp.

Sea TREK saw an increase in activity across all social media platforms. The Sea TREK Facebook page received new followers and over 60 reactions and shares; Instagram had over 220 engagements, while Pinterest resulted in 533 impressions for the newly created Sea TREK Smiles board. Not bad for an unpaid, organic campaign!

Are you utilizing your positive quotes and reviews on your pages? What are some of your favorite “awareness” campaigns from social media? Share your favorites below!